About this role
At Flix, we offer a dynamic work environment with competitive pay, strong growth opportunities, and a tech-driven approach to making travel more accessible, sustainable, and affordable.
As a Senior Influencer Marketing Manager (m/f/d) , you will cover a maternity leave on our Global Brand & Growth team. You'll step into a fast evolving function, owning our global influencer marketing strategy across channels — and have real autonomy to shape how we grow influencer as a discipline at Flix.
About the Role
Strategy Development & Execution
• Serve as the global point of contact for all influencer marketing activity — the go-to expert for internal teams and regional stakeholders
• Lead the development and execution of the global influencer marketing strategy across key channels, ensuring alignment with Brand objectives and Marketing goals
• Create scalable, innovative strategies to grow influencer partnerships, increase brand awareness, and drive conversion across multiple digital platforms
• Continuously evaluate and adapt strategies based on performance, market trends, and consumer insights
Influencer Relationship Management
• Build and nurture strong relationships with influencers across all tiers (nano, micro, macro, and celebrity), ensuring long-term collaboration and brand loyalty
• Manage and negotiate partnerships with key high-impact influencers and brand ambassadors — tapping into new audiences, exploring new channels, content formats, and avenues for communication
• Stay ahead of emerging trends in the influencer landscape and identify new opportunities that elevate the brand
Campaign Planning & Execution
• Lead planning and execution of diverse influencer campaigns: from always-on collaborations to key brand engagement initiatives, occasion-driven, or market-specific campaigns
• Collaborate with internal teams (Organic & Paid Social, Brand, Media, Communications, Partnerships) to integrate influencer campaigns into broader marketing initiatives and ensure cross-channel consistency
• Own the influencer marketing budget, ensuring effective allocation and optimising spend across campaigns
• Oversee campaign execution — ensuring creative consistency, stakeholder alignment, timely delivery, and performance tracking with actionable insights
About You
• 5+ years of experience in social media and influencer marketing, with a proven track record of delivering successful global campaigns (agency and/or client-side)
• Strong expertise in influencer marketing, content creation, community management, and emerging social media trends
• Well-established network of influencers, creators, and industry stakeholders, with the ability to build and maintain strategic partnerships
• Experience leading cross-functional collaboration across multiple international markets, with strong cultural awareness of key regions including DE, US, UK, IT, Benelux, and FR
• Excellent communication, presentation