About this role
Change the way the world travels
Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours.
Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step.
Team mission
GetYourGuide is revolutionising the tours and activities space, fundamentally changing how people discover and book activities at their destination. Innovative and effective Performance Marketing is the driving force of our success. We take a data-driven approach to connect customers’ intent with the right inventory in our marketplace. We believe in building scalable channels by working in cross-functional teams (Product, Engineering, Data Science, Content, Design) to build the best marketing automation in the industry. We are looking for an outstanding Paid Search Marketing Manager to join our Berlin HQ. Be a part of one of Berlin’s most innovative and cutting-edge Performance Marketing teams and gain exposure to a large-scale, highly automated marketing engine.
Your mission
• Conduct comprehensive data analysis to identify trends and patterns and formulate hypotheses around the improvement of our content and coverage structure.
• Understand how to create the perfect ads, keywords, and landing page combination for millions of users around the world.
• Improve content and coverage LLMs based models and explore new and different ways challenge the status quo with data scientist and engineers.
• Design and execute experiments to measure the impact of models fine tunings and business tactics.
• Manage and organise complex projects to orchestrate millions of multimedia assets and find the right combination for the right user.
• Create and deliver sophisticated analysis to senior leadership, providing meaningful and measurable evaluations of performance and experiment results through compelling storytelling.
• Generate regular reports and performance dashboards utilizing platforms such as Databricks or Looker to provide insights and empower data-based decision-making. Identify opportunities for process automation and optimization to streamline workflows.
• Foster close collaboration with internal and external stakeholders, including tech, data science, and other business units, to optimize current processes and models, explore new opportunities, and maximize the efficiency of the paid search channel.
Your toolkit
• 3-5 years experience in performance marketing in a highly analytical role, preferably in Paid Search.
• Completed a degree in economics/marketing, statistics, or a similar quantitative discipline.
• Working knowledge of SQL is needed, Python i