About this role
At HelloFresh, our mission is simple: to change the way people eat, forever. As a global digital-native FMCG company and the world's leading meal kit provider, we are transforming the traditional food supply chain through a data-driven, on-demand model that enables scalable and more sustainable food delivery. The HelloFresh Group includes eight brands serving customers across multiple meal occasions, including HelloFresh, Green Chef, EveryPlate, and Chefs Plate, as well as ready-to-eat meals from Factor and YouFoodz, meat and seafood subscriptions through Good Chop, and pet nutrition with The Pets Table. Through technology, data, and culinary innovation, we deliver personalised food experiences to millions of households worldwide.
Work with HelloFresh in Berlin and its HelloTech organisation — HelloFresh's global technology backbone with more than 1,000 people, building the digital products that power our end-to-end food experience. From meal kits and ready-to-eat meals to specialty offerings like pet food and premium meat and seafood, HelloTech creates the platforms that bring tailored food solutions to millions of customers every month.
Our subscription-based, direct-to-consumer model relies on technology at every step, from customer-facing apps and personalisation logic to pricing, forecasting, supply chain
About the role: What's in the box
Good Chop is HelloFresh Group's premium meat and seafood subscription — American-sourced, direct-to-consumer, operating in a competitive market where the experience is the product. The premium positioning is intentional and the aesthetic bar is high.
This is a full-ownership role in a startup-paced environment. You'll partner with Product and Engineering on a cross-functional squad — the PM owns the roadmap, you own the UX direction. UX here is a strategic input, not a downstream service.
You'll bring T-shaped fluency in research and content — enough to drive lightweight discovery independently and contribute meaningfully to both disciplines. For deeper research and content work, you'll partner with HelloFresh's central UX research and strategy team and content design experts.
What you’ll do: The Recipe
• Consumer UX: Lead design from concept to shipped product, maintaining accountability for the full consumer experience across touchpoints. You hold a high bar for quality at every stage — from early framing through final execution.
• Strategy and roadmap influence: Frame problems before they become briefs. Bring evidence-backed consumer insight into squad planning — challenge priorities, surface opportunities, and influence what gets built. You're a strategic partner in roadmap conversations, contributing to direction from the start.
• Craft and execution: Hold a high personal bar across UI, interaction design, motion, and UX writing — and raise the standard within the squad. Use animation and motion as intentional tools, not decoration.
• Research fluency: Bring enough research depth to