About this role
Change the way the world travels
Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours.
Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step.
The role
We're looking for a Vertical Video Producer to own GetYourGuide's vertical video production. You'll shape the strategy, establish the formats, and set the creative bar across Instagram Reels, TikTok, and YouTube Shorts.
This is a hands-on, editorially-driven role, building a social-first content engine grounded in great storytelling, cultural fluency, and a genuine understanding of how people consume short-form video today. You'll sit within the Editorial & Social Strategy team in Brand Marketing and work closely with social, editorial, and creative leads to produce content that's native to each platform.
You bring strong creative instincts, a point of view on what great vertical video looks like, and a wide network of video talent you can tap into when you need to scale up.
The role requires to be based in Berlin (with regular travel across Europe)
Your mission
• Build the vertical video strategy — define GetYourGuide's look, feel, and content formats across IG Reels, TikTok, and YouTube Shorts; establish what we stand for and how we show up on each platform.
• Own end-to-end production — from idea through to published content; concept, plan, shoot, edit, and deliver short-form video content at pace and to a high standard.
• Drive creative ideation — bring a consistent pipeline of content ideas rooted in platform trends, storytelling instincts, and a deep understanding of travel culture and the GetYourGuide audience.
• Establish repeatable formats — develop scalable content frameworks and templates that allow for always-on output without sacrificing originality or quality.
• Tap into your network — bring in the right freelance videographers, editors, and creative talent when productions require it; manage those relationships and maintain quality standards across the board.
• Stay ahead of the curve — monitor platform developments, emerging formats, and creator trends across TikTok, Instagram, and YouTube; translate what's relevant into content opportunities for GYG.
• Collaborate cross-functionally — work closely with the broader social, editorial, and brand teams to align vertical video with wider campaign moments, editorial priorities, and brand storytelling.
• Contribute to planning — feed into the editorial calendar and team planning cycles with a clear 3-month view of content hypotheses, formats to test, and opportunities to pursue.
Your toolkit
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