About this role
ABOUT THE ROLE
We are seeking an experienced and versatile India Business Marketing Lead to drive OpenAI’s enterprise and B2B marketing strategy in India. This is a critical leadership role for a full-stack B2B marketer with strong India market judgment—someone who can operate across enterprise, startup, developer, and partner audiences, build foundational capabilities, and deliver high-impact programs that support revenue growth and long-term trust.
This role will be responsible for shaping and executing integrated B2B marketing initiatives that support enterprise adoption, partner-led growth, startups, and developer-adjacent business audiences in India. The ideal candidate brings deep experience working with sales-led GTM teams, navigating complex stakeholder environments, and translating global strategy into locally effective execution for India.
The preferred location for this role is Mumbai.
IN THIS ROLE, YOU WILL:
- Lead the development and execution of India B2B marketing strategy, aligned with global priorities and India GTM objectives.
- Drive full-funnel B2B marketing programs across field marketing, content, customer marketing, events, executive engagement, and partner marketing.
- Partner closely with India GTM, Partnerships, Product Marketing, Comms, and Global Affairs to deliver integrated programs that support enterprise adoption and pipeline growth.
- Translate global B2B narratives and launches into India-relevant, market-specific execution across enterprise, startup, developer, and partner motions.
- Establish strong India marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting.
- Act as the India voice for B2B marketing, bringing market insight, customer perspective, trust signals, and local nuance into global strategy discussions.
- Build and scale foundational B2B marketing capabilities in India, with an eye toward future team growth and specialization.
YOU MIGHT THRIVE IN THIS ROLE IF YOU HAVE:
- 10+ years of experience in B2B or integrated marketing, ideally within technology, platforms, or high-growth environments.
- Proven track record of building and executing B2B marketing programs that support enterprise or partner-led GTM motions in India and/or similarly complex markets.
- Strong understanding of India enterprise buying dynamics, including the role of trust, regulation, partners, SI ecosystems, and local proof points.
- Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments.
- Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Comms teams in a matrixed organization.
- Excellent communicator and collaborator, with strong stakeholder management and influence skills across business, policy, product, and GTM audiences.
- Experience managing teams, agencies, vendors, and regional or local partners in India preferred.
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