About this role
The Associate Director, Creator Partnerships — Factor is the single point of ownership for all influencer- and creator-driven customer acquisition for the Factor brand. This role combines strategic channel leadership with hands-on team and agency management, owning the full P&L for Factor’s influencer program across Instagram, YouTube, Streaming, and emerging platforms (TikTok, Snapchat). The Associate Director sets the brand’s creator vision, drives the transition from agency-managed spend to in-house Direct Booking at scale, rebuilds previously unprofitable channels, and ensures quarter-over-quarter improvement in cost efficiency and conversion volume.
You will…
1. Brand & Channel Strategy
• Define and execute Factor’s overall creator and influencer strategy across all platforms (Instagram, YouTube, Streaming, TikTok, Snapchat), ensuring alignment with brand positioning, seasonal priorities (LTOs, Peak), and acquisition targets.
• Own the channel-mix allocation, deciding where to increase or pull back spend across platforms each quarter based on CAC efficiency, audience-fatigue signals, and whitespace analysis.
• Lead the transition from agency-managed spend to in-house Direct Booking at scale — targeting a shift from approximately 10% to 40%+ of spend in Direct Booking by Peak ’27 — replicating the HelloFresh playbook while adapting it to Factor’s brand and audience.
• Drive the platform-diversification roadmap: evaluate emerging channels through structured tests in partnership with data and analytics teams, and scale what proves efficient.
• Own the post–Stream Elements YouTube and streaming rebuild, recouping lost conversion volume (previously approximately 38% of Factor’s influencer conversions) through direct in-house partnerships, while maintaining healthy CCV and CAC+D as the channel re-scales.
• Leverage partnership ads to amplify influencer content through paid social media.
2. Team & Agency Management
• Directly manage a team of 2–4 Associates and Senior Associates handling day-to-day direct booking across Instagram, YouTube, Streaming, and emerging platforms.
• Set booking-volume targets, quality standards (vetting criteria, CTR and CAC benchmarks), and go-live compliance processes for the team.
• Manage external agency relationships (e.g. Village Marketing, test agencies) as a complement to in-house Direct Booking — including RFPs, onboarding, performance reviews, and capacity planning.
• Coordinate with the cross-brand Partnership Ads lead to ensure Factor’s creator content is optimized for paid amplification.
• Coach and develop direct reports, setting clear growth paths and ensuring knowledge-sharing across platforms and booking methods.
3. Performance & Budget Ownership
• Own Factor’s influencer budget and P&L: set quarterly spend plans, track actuals against targets, and report on ROI, CAC, CCV, and conversion volume.
• Drive down CAC quarter-over-quarter through creator-tie