About this role
Datadog is looking for a resourceful and creative Associate Field Marketing Manager to lead event strategy and execution for Datadog's AI product line across the East and Canada region. This role is ideal for someone who is passionate about AI and developer communities, enjoys getting hands-on with technical audiences, and wants to build a market-leading brand presence for Datadog's AI offerings.
As part of the NAMER Field Marketing team, you will own the strategy, planning, and execution of a mix of practitioner-focused events, hands-on workshops, and surround activations at major AI conferences. This role is critical to scaling awareness and adoption of Datadog's AI products, and to building durable relationships with AI customers, prospects, and the broader developer community.
At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.
What You'll Do
• Own the strategy, planning, and end-to-end execution of AI practitioner events, hands-on workshops, and meetups across the East and Canada
• Lead surround and off-site activations at major AI conferences (e.g., NVIDIA GTC, Ray Summit, AI Engineer Summit, and similar industry events) to build brand visibility and drive engagement with target audiences
• Partner with Product Marketing and AI/ML product teams to translate Datadog's AI observability and LLM monitoring capabilities into compelling, technically credible event content
• Design and continuously improve hands-on workshop curriculum and live demos that showcase Datadog's AI products to practitioners and technical decision-makers
• Build scalable, repeatable event playbooks and toolkits so programs can be run consistently across multiple markets
• Manage vendors, venues, budgets, staffing, and on-site logistics, ensuring every event reflects Datadog's brand and delivers a seamless attendee experience
• Partner closely with Sales and Field Marketing to align event strategy with territory and pipeline priorities across NAMER
• Track, measure, and report on pipeline influence, attendee engagement, and program ROI, using data to continuously refine the event mix
• Cultivate and grow relationships with AI developer communities, meetup organizers, and local user groups to expand Datadog's reach and reputation
• Stay current on the AI/ML landscape and competitive events calendar to identify new opportunities for Datadog to show up and stand out
Who You Are
• 1-2 years of experience in field marketing, event marketing, or program management, ideally with technical, developer, or AI/ML audiences
• Genuine enthusiasm for AI and machine learning, with the curiosity to go deep enough on the product to speak to it credibly at events
• Experience planning and running practitioner-focused events or hands-on workshops, from concept through post