About this role
About the Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about, helping grow businesses and the communities that support those businesses.
Our Consumer Retention Marketing team is responsible for building lasting relationships with our customers through personalized, scalable, cross-channel experiences that drive engagement and long-term value. We focus on connecting consumers with the most relevant products, merchants, and moments across DoorDash’s expanding ecosystem, including New Verticals like Grocery, Convenience, Alcohol, and Retail, as well as high-impact seasonal and cultural Occasions.
About the Role
As the Assoc Manager of Customer Lifecycle Marketing for USMP New, you will own DoorDash's new consumer onboarding lifecycle — the programs, channels, and experiences that take a customer from the moment they sign up to the point where DoorDash is a habitual part of their life.
This is a high-investment, high-impact area. You will not just maintain what exists — you will push it forward. That means aggressively iterating on core onboarding programs, expanding the surfaces through which we reach new consumers, introducing personalization based on customer behavior and context, and managing a meaningful budget across channels. You will move quickly, test often, and build toward an onboarding system that is more intelligent, more multi-surface, and more effective at converting new signups into long-term engaged customers.
This role is ideal for someone who thrives on end-to-end program ownership, is energized by improving conversion through both creative and analytical thinking, and wants to build something they can point to and say — I made this meaningfully better.
You’re excited about this opportunity because you will…
• Own the new consumer onboarding strategy — define the full lifecycle from sign-up through habituation, including key milestones, trigger logic, channel sequencing, and success metrics
• Iterate aggressively on core programs — bring a bias for action and a structured test-and-learn approach to continuously improving sign-up to habituation conversion rates
• Expand channel and surface coverage — identify gaps in the current onboarding experience and introduce new touchpoints (push, SMS, in-app, and beyond) that reach new customers at the right moment with the right message
• Introduce personalization into onboarding — use customer attributes, behavioral signals, and segment data to move beyond one-size-fits-all communications toward experiences that feel relevant and timely
• Manage budget with rigor — oversee meaningful spend across onboarding channels, allocate toward highest-impact programs, track performance, and make data-informed investment decisions
• Build a measurement framework — define and own KPIs across the onboarding funnel, establish a regular cad