About this role
ABOUT THE ROLE
As Associate Manager, Paid Social, you will play an impactful role within Peloton's dynamic Media team. You will be the driving force behind the performance and execution of our paid social campaigns across key platforms such as Meta, TikTok, Pinterest, and Reddit, among others. The ideal candidate for this position will need to be both strategic and proactive, playing a crucial role in meeting our performance targets and driving full funnel execution across all Paid Social channels. Your deep understanding of the paid media and ad tech ecosystem will be essential as you navigate and optimize our presence in this constantly evolving environment.
YOUR DAILY IMPACT AT PELOTON
• Actively monitor campaign performance across Meta, TikTok, Pinterest and emerging channels like LinkedIn and Reddit. QA campaigns/ads, identify areas for improvement, and implement optimizations to exceed targets
• Craft comprehensive weekly reports, and distill performance insights into actionable next steps. Present weekly, monthly and quarterly reports to cross functional teams and Growth Marketing leadership
• Contribute to the development and implementation of innovative paid social strategies and tests aligned with our overall marketing objectives
• Develop and complete detailed A/B and multivariate testing calendars to identify winning creative, audience, and targeting strategies
• Advise on budget allocation across channels based on last touch and MMM performance
• Collaborate closely with internal Creative teams and external agencies to develop compelling and high-performing ads that resonate with our target audiences
• Cultivate positive relationships with key social vendor and agency partners to ensure efficient execution, access to new opportunities, and collaborative problem-solving
• Creation and maintenance of AI agents and agentic workstreams
YOU BRING TO PELOTON
• 3+ years of hands-on experience in Paid Social media execution across platforms such as Meta, TikTok, and Pinterest. LinkedIn and Reddit experience is a plus
• Prior experience overseeing acquisition, retail, or e-commerce campaigns with clear results
• A collaborative spirit and a track record of working effectively with teams, including Marketing, Creative, and Analytics
• An understanding of and practical experience in crafting and implementing brand lift, conversion lift, A/B and multivariate testing methodologies
• Ability to translate complex data into actionable insights and strategic recommendations
• Consistent history of leading and balancing multiple projects and campaigns simultaneously, showcasing organizational and prioritization abilities
• Significant expertise in media-specific spreadsheet functionalities, including use of pivot tables, VLOOKUPs, and relevant media formulas for data manipulation and analysis
• A clear and comprehensive understanding of media pacing, flighting strategies, and the nuances of managing channe