About this role
ABOUT US
At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Tokyo, and Sydney.
We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do.
Our co-founders are Bret Taylor https://www.linkedin.com/in/brettaylor/ and Clay Bavor https://www.linkedin.com/in/claybavor/. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace.
ABOUT THE ROLE:
We're looking for a Brand Designer to own and evolve the Sierra design system and brand guidelines. This is a foundational, systems-oriented role — equal parts strategic and hands-on. You'll work at the intersection of brand thinking and design infrastructure, setting the standards that enable every team at Sierra to express the brand consistently and beautifully at scale.
This role is ideal for someone who thinks in systems, sweats the details, and understands that great brand design is both an art and an engineering discipline. You'll partner closely with marketing, product design, and cross-functional creative partners to ensure the Sierra brand is coherent, scalable, and unmistakably itself.
WHAT YOU’LL DO:
Own the Sierra Brand Design System
- Build, maintain, and evolve a comprehensive, living design system — covering typography, color, iconography, spacing, motion, and component patterns.
- Create and steward a scalable token architecture that bridges brand and product, enabling consistent application across digital and physical touchpoints.
- Define and document standards for how the Sierra visual language adapts across contexts: web, presentations, events, social, and print.
Define and Maintain Brand Guidelines
- Author and continuously refine the Sierra Brand Guidelines — a clear, practical, and inspiring resource for internal teams and external partners alike.
- Establish usage rules, rationale, and best-practice examples for all brand elements, ensuring guidelines are actionable rather than merely aspirational.
- Develop toolkits and templates that allow non-designers to apply the brand correctly without sacrificing quality.
Enable Cross-Functional Brand Consistency
- Partner with marketing, product design, and engineering to embed brand