About this role
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
Are you the best texter you know? The biggest pop culture lover in your friend group? Is your camera roll filled with reaction images you’ve curated from the depths of the internet, ready to be deployed at a moment’s notice?
Lyft is looking for a culture-obsessed Community Manager to be the voice of our brand presence on Social Media. Sitting on our Social Content team, you'll own our voice across social channels, managing the daily rhythms of posting content while showing up in social conversation: spotting a viral video at 10am, dropping the perfect comment by 10:02, and having a Ride Code in the creator’s DMs by lunch.
You'll work in close partnership with the rest of our Social team, as well as Support, Brand, Creative, Comms, and our agency partners. You'll also be a translator between what the internet is saying and what the business needs to know, reporting back on social performance as well as upcoming trends and opportunities.
This role requires being quick on your feet, a skilled writer, passionate about culture, and interested in the impact community-first marketing can have on a global business. You should also be prepared to be the funniest person in every Slack thread (but you already knew that).
Responsibilities:
• Be the voice of Lyft social and drive our daily reaction engine
• Maintain a consistent, unmistakably Lyft voice across comments, replies, DMs, and reposts on Instagram, TikTok, Threads, Reddit, and LinkedIn
• Drive and manage our Threads channel, included replies, owned responses, and more
• Lead our surprise and delight initiatives on social, driving earned impact with creators
• Monitor successful comments and conversations and be able to tell the story of impact
• Manage day-to-day content publishing across Lyft's consumer social accounts — scheduling, copy, final QA, and in-platform posting
• Play offense in culture
• Be very online: Spend hours of your day on the actual platforms, listening for relevant conversations
• Repost and engage with UGC, and working hand-in-hand with Support to escalate rider and driver issues surfacing in social — quickly, with the right context, to the right people
• Bring proactive opportunities to the team with a point of view: what the moment is, why Lyft has a right to play, and what we'd say
• Tell the story of the work
• Socialize wins, learnings, and cultural insight across the org — recaps, readouts, and highlight reels that make the value of community work obvious. You don’t just do the thing—you storytell about the thing internally, helping others understand your impact
• Turn scattered engagement into a narrative: what we did, what happened, what we do next
• Feed community signal back into Product, Brand, and Comms so the internet's read on Lyft actually informs decisions
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