About this role
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
Auth0 is an easy-to-implement authentication and authorization platform designed by developers for developers. We make applications’ login boxes safe, secure, and seamless for anyone logging in.
As a Developer Platform Partner (DPP) Marketing Manager , you will be responsible for sourcing, building and maintaining strong relationships, taking those partnerships from 0-1 with product, and co-marketing campaigns with leading developer platforms like Vercel, Netlify, Repplit, Lovable, Cloudflare and others. You will help ensure Auth0 shows up in the ecosystems where developers already work and learn, by driving joint campaigns, integrations, and events.
You’ll work cross-functionally with Product, Engineering, Developer Relations, Startups and Marketing teams, as well as with external partner teams. This role is ideal for someone who deeply understands the AI dev tools landscape, thrives on building successful partnerships, and is passionate about creating technical marketing that resonates with developers and the community.
Key Responsibilities
• Proactively identify, source, and cold-outreach high-potential developer platform partners (Replit, Lovable, Vercel, Bolt, Builder.io ) and serve as their primary point of contact for all Developer Marketing activities at Auth0.
• Evaluate how prospective partners fit our integration ecosystem and strategize how the partnership drives developer signups and activation.
• Influence internally and externally without formal authority — advocating for partner work to be prioritized on the product roadmap, while simultaneously getting partners to prioritize Auth0 in their own ecosystems.
• Lead co-marketing campaigns with Dev Partners (e.g., Vercel, Replit, Lovable, Bolt, Builder.io), including designing campaigns from 0→1, executing end-to-end, and tracking success.
• Drive event presence with partners, including hackathons, conferences, webinars, demo nights, and third-party events.
• Collaborate with Product and Advocacy teams to translate technical integrations into compelling developer narratives (blogs, landing pages, videos).
• Align with Demand Gen to ensure developer-first positioning in enterprise campaigns.
• Track KPIs such as signups, activations, and engagement to measure ROI and optimize campaigns.
Qualifications
Required:
• 3–5 years of experience in partner marketing, developer marketing, or a technical product role with a partnership component.
• Demonstrated abili