Director, Brand Marketing- Factor

 

 

Director, Brand Marketing- Factor

 

Build the brand that defines the future of real food.

Factor is looking for a visionary Director of Brand Marketing to shape the dominant brand in the ready-made meal category. This leader will define and scale a category-defining brand, creating breakthrough marketing that builds enduring consumer preference and drives measurable business growth.

As the steward of the Factor brand, you will own the end-to-end brand ecosystem—from long-term strategy and positioning to integrated campaigns, partnerships, PR, organic social, and content. You'll lead a high-performing team while partnering closely with Growth, Product Marketing, Analytics, Creative, and external agencies to deliver a seamless, full-funnel brand experience.

Reporting directly to the Chief Marketing Officer and based in New York City, you'll help establish Factor as the leading premium real food brand.

You will...

Define and Scale the Brand

• Help define and evolve Factor's long-term brand strategy, positioning, purpose, and narrative.

• Translate strategy into integrated marketing plans that drive awareness, consideration, preference, customer acquisition, retention, and lifetime value.

• Position Factor as the defining brand in the real food category through distinctive, culturally relevant storytelling.

• Establish clear brand KPIs and hold teams accountable for measurable business outcomes.

Lead Breakthrough Marketing

• Develop integrated, insight-led campaigns across paid, owned, earned, and experiential channels.

• Raise the creative standard across every consumer touchpoint, ensuring work is bold, memorable, and performance-informed.

• Partner closely with Growth Marketing to build a unified brand and performance marketing system that maximizes both short- and long-term impact.

• Create work that consumers choose to watch, share, and talk about.

Build Cultural Relevance

• Develop and execute a world-class partnerships strategy spanning sports, athletes, creators, brands, entertainment, and culture.

• Identify emerging consumer trends and cultural moments that strengthen Factor's relevance and differentiation.

• Build scalable partnership frameworks that drive both brand equity and customer acquisition.

Translate Consumer Insights into Action and Innovation

• Drive the consumer insight action plan by identifying emerging behaviors, unmet needs, and cultural trends.

• Translate research and analytics into actionable brand, product, and go-to-market strategies.

• Influence innovation, product launches, and commercialization through a deep understanding of the consumer.

Drive Cross-Functional Leadership

• Serve as connective tissue across Brand, Growth, Product Marketing, PR, Social, Creative, Analytics, and Product.

• Ensure every consumer touchpoint delivers a consistent, premium brand experience.

• Influence senior leadership through strategic thinking, compelling storytelling, and data-