About this role
We’re hiring a Director of Global Leads & Prospects to own and drive our global strategy for converting prospective customers into first-time buyers. In this role you will lead a unified global organization and drive results across 18 markets, with accountability for lead-to-first-order conversion performance at scale. You will lead a team of marketing professionals operating in a global distributed footprint. To succeed, you will bring deep expertise in prospect lifecycle and conversion marketing, familiarity with email, mobile, and emerging channels including WhatsApp, in-app, and push, a strong quantitative foundation, and a proven ability to mobilize cross-functional teams to deliver high business impact globally.
You will …
• Own the global Leads & Prospects strategy across 18 markets multiple brands, with full accountability for lead-to-first-order conversion volume and quality
• Develop and execute a comprehensive prospect lifecycle strategy—including first-touch to conversion journey mapping, acquisition and nurture roadmap design, and data-driven segmentation and personalization frameworks—grounded in a deep understanding of prospective customer behavior across markets
• Lead multi-channel execution across Email, SMS, WhatsApp, Push, and In-App—maintaining ongoing testing, segmentation, triggered campaigns, and personalization to drive engagement, opt-in growth, and conversion efficiency across global markets
• Build and standardize global Leads & Prospects frameworks: drive cross-market knowledge sharing, align playbooks across all markets, and ensure consistent methodology and best practices worldwide
• Challenge the status quo to build new processes and test innovative ideas—including AI and ML-driven tools for send-decisioning, next-best-action models, generative AI for creative execution, and dynamic content—to achieve best-in-class results and continuously improve KPI performance
• Improve the quantity and quality of lead-to-customer conversions globally, balancing conversion volume with pipeline quality and CAC efficiency
• Define the global experimentation roadmap across channels and markets—including A/B and multivariate testing programs—to generate actionable insights on engagement and conversion performance
• Serve as the primary Leads & Prospects strategy owner in leadership WBRs, presenting directly to CMOs and VPs and driving commercial accountability across markets
• Collaborate with cross-functional teams including Paid Marketing, CommsTech, Product, Analytics, Creative, Brand, and CRM Ops to align prospect initiatives with overall business goals and unlock new capabilities
• Advocate proactively for Martech and infrastructure investments needed to scale the Leads & Prospects function—pushing for the tooling and platform improvements that reduce manual dependency and unlock strategic focus
• Translate qualitative and quantitative prospect data into insights to manage KPIs and identify oppo