About this role
What’s in it for you?
Ready to make a serious impact? Millions of people already rely on Calendly, and we’re still in the midst of exciting product growth — it’s a fantastic time to join us. Everything you’ll work on here will accelerate your career to the next level. If you want to learn, grow, and do the best work of your life alongside the best people you’ve ever worked with, then we hope you’ll consider allowing Calendly to be a part of your professional journey.
A day in the life of a Director, Brand and Advocacy at Calendly
What's so great about working on Calendly's Marketing team?
We are the team behind how millions of people discover, understand, and fall in love with Calendly. From shaping our brand narrative to mobilizing customers and employees as authentic advocates, our Marketing team drives the awareness and affinity that fuels Calendly's growth. We move fast, think boldly, and are deeply committed to telling stories that matter — and we're looking for a leader to help us do it at scale.
Why do we need you?
We are looking for a Director of Brand and Advocacy who will bring strategic vision, operational excellence, and a genuine passion for brand storytelling to one of our most critical functions. You will report to the Vice President, Brand and Product Marketing and be responsible for owning Calendly's brand amplification strategy across social media, PR and communications, and customer advocacy channels. You will lead a talented team — a Social Media Lead, a Customer Advocacy Lead, and a PR Contractor — and be accountable for both the channel programs that maximize distribution and the compelling content and campaigns that feed them. You will also serve as a key cross-functional partner to our Internal Communications and Employee Experience teams, helping to activate employees as authentic brand voices.
On a typical day, you will:
• Define and evolve Calendly's integrated brand amplification strategy, setting a 1–3 year vision for how we show up across social, PR, and advocacy channels to grow awareness, share of voice, and brand affinity. Translate company and product priorities into coordinated programs that make Calendly's story impossible to ignore.
• Lead and develop your team — a Social Media Lead, Customer Advocacy Lead, and PR Contractor — by setting clear goals, providing coaching, and creating an environment where each person can do their best work. Hold the team accountable to outcomes while removing blockers and advocating for resources needed to execute.
• Oversee Calendly's social media strategy and execution, partnering with the Social Media Lead to develop platform strategies, content pillars, editorial calendars, and channel-specific playbooks that grow reach and drive meaningful engagement. Ensure social content is on-brand, audience-first, and connected to the broader marketing narrative.
• Guide and provide strategic direction to our PR contractor, helping shape Calendly's narrative, prior