About this role
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
Read our blog to learn more.
About the role...
We're looking for a Director of Growth Marketing Strategy to help shape and drive the agenda for how Duolingo identifies, tests, and scales new growth initiatives worldwide. You'll partner across Growth, Performance Marketing, Product Marketing, Analytics, and international teams to shape growth strategy for acquisition and reactivation, act as a senior thought partner to marketing leadership, and develop the frameworks that country and cross-functional teams can use to size, pressure-test, and scale their bets. You'll also manage a small team that grows as the function does. This is a role for someone who can operate from vision down to the numbers, hold a high bar on rigor, and help turn a portfolio of experiments into a coherent global growth story.
A core part of this role is partnering with country marketing managers across our priority markets, helping them sharpen the growth case behind their campaigns and connecting local initiatives to global DAU and new-user outcomes.
🧠 You will...
• Help shape and evolve Duolingo's global growth strategy across acquisition and reactivation, and make the case for where investment should and shouldn't go.
• Develop and steward the frameworks for how growth initiatives are sized, measured, and reviewed, in partnership with analytics and marketing teams, including budget-allocation approaches, KPI and attribution methodology, and clear go/no-go and kill criteria.
• Partner with country marketing managers to help pressure-test the growth case behind their proposals, working toward alignment on goals, budget sizing, and measurement before investment is committed.
• Build the entry strategy for a new market and work alongside the country team to help stand up the launch, from first plan to early results.
• Help run the forum where growth cases get pressure-tested, giving country and cross-functional teams early input, a rigorous validity check before launch, and honest read-outs of what worked and what didn't.
• Manage and develop a small team, growing it as the function scales.
• Turn cross-market results into cross-market learnings, surfacing patterns and feeding them back into planning cycles.
• Serve as a senior translator between data and marketing leadership, delivering crisp recommendations and portfolio-level updates that inform investmen