About this role
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
Lyft connects people to transportation, changing the way we live and move within our communities. The Lyft Business team partners with organizations across various industries, enabling them to provide the world’s best transportation solutions—ranging from business travel and employee commute to courtesy rides for customers and clients.
Lyft is looking for a Business Strategy Manager to accelerate the growth of Lyft Business in new and existing markets, and shape our role in partnering with organizations to deliver tailored transportation solutions. This role is both analytical and strategic, requiring a forward-thinking mindset to tackle complex business problems. You will work collaboratively across the Lyft Business organization, as well as with cross-functional teams, making it crucial to build consensus and support to achieve segment-level goals.
You are a good fit if you are a self-starter with B2B strategy experience. An analytical mind and skill set are critical; the role requires understanding how to parse and frame data to guide our strategic direction. You must be forever curious and ready to join a high performing team with big goals.
Responsibilities:
• Identify new use cases and market segments to define the next generation of B2B transportation solutions, positioning Lyft Business for long-term, durable growth
• Develop comprehensive business cases, including market sizing, competitive analysis, financial forecasting, and risk assessments
• Monitor key industry trends and competitive landscape to ensure Lyft Business remains at the forefront of the market
• Source and develop B2B partnerships end-to-end - from opportunity assessment and commercial model through cross-functional launch - to open new growth channels for Lyft Business
• Analyze key business metrics and performance indicators using both quantitative and qualitative data to guide strategic decision-making
• Partner with product, marketing, and analytics to drive alignment on critical strategic decisions and turn them into launched, measurable initiatives
• Create executive-level deliverables to inform leadership teams across Lyft Inc.
Experience:
• BS/BA in Business or relevant field; MBA a plus
• 5+ years of experience in business strategy, management consulting, or related fields, with a proven track record of delivering strategic business growth
• Proven experience in developing and executing go-to-market strategies for B2B products or services, ideally in the transportation or technology industries
• Strong analytical and problem-solving skills with the ability to synthesize data into actionable insights.
• Excellent project management skills and strong attention to detail with the capability to work on multiple work streams/priorities simultaneously
• Comfort operating in am