Manager, Direct Mail & Growth Channels

Manager, Direct Mail & Growth Channels

This is a hybrid position to the NYC HelloFresh Headquarters

The Manager, Direct Mail & Growth Channels (Factor US) is responsible for the execution, optimization, and day-to-day management of Factor's direct mail program — our biggest offline channel — while also supporting growth planning and performance management across select emerging channels in our mix. This role is for a performance marketer who is grounded in direct mail but thinks and operates across channels, brings structured analytical thinking wherever they work, and is energized by variety in their portfolio.

You will…

• Execute and optimize direct mail campaigns in support of Factor's new customer acquisition strategy, from segmentation and creative briefing through production and analysis.

• Manage spend allocation within approved budgets, continuously seeking opportunities to improve efficiency and campaign ROI.

• Partner with creative and print agency partners to manage campaign production timelines, briefs, and quality standards.

• Support growth planning and performance tracking for select non-DM channels (e.g. Podcast, Direct Sales) in partnership with respective channel leads — bringing analytical structure and executional support where it adds the most value.

• Collaborate with cross-functional teams including marketing, creative, and analytics to ensure campaigns are aligned with broader marketing objectives.

• Manage relationships with external vendors for Direct Mail to ensure timely and cost-effective execution.

• Utilize data-driven insights to continuously optimize performance across your channel portfolio, driving improvements in response rates, conversion rates, and ROI.

• Provide regular reporting and analysis on campaign performance, including key metrics and actionable recommendations for optimization.

• Oversee the direct mail marketing calendar, ensuring timely execution and coordination with other marketing channels.

• Support Finance and Legal processes including forecasting inputs, invoice approvals, and contract documentation.

You are…

• Experienced: You have 4–6 years of performance marketing experience, with direct mail as your primary channel and demonstrated hands-on work across at least one or two additional digital channels.

• A multi-channel thinker: You understand how different direct response channels work — their cost structures, measurement approaches, and performance levers — and you can ramp on a new channel quickly without needing to be a pre-existing expert in it.

• Analytical: You think analytically about campaign performance and proactively identify optimization opportunities. You are proficient in data analysis tools such as Excel or Google Sheets to derive actionable insights from campaign data.

• A clear communicator: You communicate clearly with cross-functional partners, channel leads, and agency contacts to keep campaigns on track and aligned.

• Detail-oriented: Yo