About this role
MKTQ227R42
Databricks is looking for a Manager of (Generative Engine Optimization) GEO & AI Search Optimization to define how our brand shows up across every surface where buyers discover, evaluate, and choose technology partners — from Google AI Overviews to AI-powered answer engines like ChatGPT, Gemini, and Claude. You’ll build and run an experimentation-led program that grows our visibility, citations, and sentiment in AI-generated answers and organic search, turning those gains into meaningful business impact. This is a hands-on, high-ownership role for a builder who can operate at the intersection of technical SEO, content strategy, and the rapidly evolving AI search ecosystem.
The impact you will have:
Within 12–24 months in this role, success looks like:
• Significantly increasing Databricks’ visibility and share of citations across priority AI answer engines (e.g., ChatGPT, Gemini, Claude, Google AI Overviews) so that we consistently appear as a top recommended brand on high-intent product and category queries.
• Driving growth in qualified organic and AI-referred traffic, conversions, and influenced pipeline for priority product lines and audiences by aligning search and AI discovery strategy with business goals.
• Publishing 5x the amount of content for GEO/AIO utilizing a combination of AI agents and internal writing resources for deep, technical content that gets crawled and cited.
• Accelerating the publishing of new content by creating clear workflows for GEO, content and product marketing teams to create and publish new content.
• Establishing a repeatable GEO experimentation program that designs, runs, and synthesizes tests (e.g., content structure, schema, semantic depth, passage-level changes) and delivers measurable improvements in AI citation rate, sentiment, engagement, and downstream funnel performance.
• Maintaining excellent technical health and AI crawlability across high-value pages — including Core Web Vitals, structured data, schema, crawl optimization, and site architecture — so that both traditional search engines and AI agents can reliably access, understand, and surface our content.
• Embedding GEO best practices into our content and campaign workflows , ensuring new and refreshed content is structured to be AI-citable and answer-focused, and materially increasing the share of third-party and first-party content that accurately and prominently features Databricks in relevant queries.
• Building an executive-ready reporting and insights function that connects AI/SEO performance (visibility, share of voice, sentiment, traffic) to business outcomes, becomes a trusted source of truth for leadership, and informs fast, high-quality decisions from the VP, CMO, and other stakeholders.
• Creating and socializing the Databricks GEO playbook — standards, SOPs, training, and enablement — that up-levels cross-functional partners (content, product marketing, engineering, comms) and reduces cycle tim