Manager, Growth Mail

Manager, Growth Mail

The Manager, Growth Mail (Factor US) is responsible for driving the growth strategy, execution, and continuous optimization of direct mail campaigns to acquire high-value customers for Factor. Driving deep strategic ownership of the Factor brand, this role requires a balance of analytical rigor, creative vision, and vendor management.

You will…

• Define the strategy, manage, and efficiently scale new customer acquisition for Factor through direct mail campaigns.

• Develop and execute direct mail marketing campaigns from concept to completion, including segmentation, creative development, production, and analysis.

• Strategically allocate spend across various direct mail campaigns to ensure maximum impact within budgetary constraints, while continuously seeking opportunities for cost-saving measures.

• Collaborate with cross-functional teams, including marketing, creative, and analytics, to ensure alignment of direct mail strategies with overall marketing objectives.

• Manage relationships with external vendors, including printers, mail houses, data providers and creative agencies to ensure timely and cost-effective execution of campaigns.

• Utilize data-driven insights to continuously optimize campaign performance and drive improvements in response rates, conversion rates, and ROI.

• Monitor industry trends and best practices in direct mail marketing to identify opportunities for innovation and competitive advantage.

• Provide regular reporting and analysis on campaign performance, including key metrics and actionable insights for optimization.

• Oversee the development and maintenance of the direct mail marketing calendar, ensuring timely execution and coordination with other marketing channels.

• Serve as the primary direct mail point of contact for Finance and Legal regarding forecasting models, quarterly business plan submissions, contract negotiations, and invoice approvals. 

You are...

• Experience: You have 6-8 years of direct mail marketing experience, preferably in a manager or similar role.

• Strategic Thinker: You look beyond immediate campaign metrics to map long-term channel roadmaps, evaluate white-space partner opportunities, and build partner segmentation frameworks.

• Influential Communicator: You excel at leading through influence—driving alignment across Creative, Analytics, and Finance without direct authority.

• Analytical: You have strong analytical skills and are proficient in data analysis tools such as Excel or Google Analytics to derive actionable insights from campaign performance data.

• Detail-oriented: You possess exceptional attention to detail, ensuring accuracy and quality in all aspects of campaign execution.

• Collaborative: You thrive in a collaborative team environment and excel at building relationships with internal and external stakeholders to achieve common goals.

• Results-driven: You are highly motivated by achieving measurable results and continuously str