About this role
About the Team
DoorDash’s mission is to grow and empower local economies. We connect people with the local businesses they care about through intelligent, last-mile delivery technology — helping grow those businesses and the communities that support them.
To further this mission, we’re looking for an experienced marketer to sit at the intersection of growth, product, and marketing operations. You’ll develop and execute lifecycle / retention marketing strategies for our Merchant business, with a focus on the Commerce Platform line of products.
The B2B Retention Marketing team builds lasting relationships through personalized, scalable, cross-channel experiences that drive merchant retention and engagement. As trusted advisors in channel strategy and prominent merchant advocates, we guide our partners through every step of their DoorDash journey—empowering them with tailored resources, education, and solutions to grow their business.
About the Role
We’re looking for a Retention Marketing Manager to lead CRM strategy for our Commerce Platform, a core pillar of DoorDash’s merchant ecosystem. You’ll be responsible for crafting lifecycle programs that drive adoption, retention, and ongoing engagement across our suite of Commerce Platform solutions. You’ll collaborate cross-functionally with product, engineering, operations, and other marketers to influence key business outcomes through CRM channels, including email, push, SMS, and in-app messaging.
This role is ideal for someone who thrives in fast-paced, ambiguous environments and enjoys operating at both strategic and tactical levels. You should have a deep understanding of how to leverage audience insights and data to inform marketing strategies, as well as a track record of building strong, cross-functional relationships.
You’re excited about this opportunity because you will…
• Develop a comprehensive CRM strategy across the merchant lifecycle for the Commerce Platform—including automated flows, experiments, and ad hoc campaigns.
• Lead a team of two direct reports who will help to brief, optimize, and execute CRM ad-hoc campaigns and automations for the Commerce Platform business line.
• Partner with Integrated Marketing to build campaign briefs based on business goals and audience behavior, determining the right channel mix, targeting, and messaging cadence.
• Lead end-to-end campaign planning in collaboration with Marketing Ops, including creative development, stakeholder feedback, audience segmentation, and QA.
• Align CRM initiatives with broader lifecycle programs to ensure consistency across merchant touchpoints.
• Analyze performance data, establish benchmarks, and deliver actionable reporting to optimize future campaigns.
We’re excited about you because…
• 6+ years of experience in lifecycle, retention, or growth marketing, preferably in B2B or SaaS environments. Demand Gen experience is a plus.
• A proven track record of driving results through cross-channel CRM campa