About this role
About Taskrabbit:
Taskrabbit is a marketplace platform that conveniently connects people with Taskers to handle everyday home to-do’s, such as furniture assembly, handyman work, moving help, and much more.
At Taskrabbit, we want to transform lives one task at a time. As a company we celebrate innovation, inclusion and hard work. Our culture is collaborative, pragmatic, and fast-paced. We’re looking for talented, entrepreneurially minded and data-driven people who also have a passion for helping people do what they love. Together with IKEA, we’re creating more opportunities for people to earn a consistent, meaningful income on their own terms by building lasting relationships with clients in communities around the world.
Taskrabbit is a hybrid company with employees distributed across the US and EU and a Built In — Best Places to Work (2022, 2023, 2024, 2025) continually ranked across multiple national and regional categories. Join us at Taskrabbit, where your work will be meaningful, your ideas valued, and your potential unleashed!
This role operates on a hybrid schedule requiring two days of in-office collaboration per week (Tuesdays & Wednesdays) in either our San Francisco Hub or our New York City Hub.
About the Job
The Taskrabbit marketing team plays a critical role in driving customer acquisition, engagement, and retention. As the Social Media & Influencer Specialist, you will build Taskrabbit’s brand personality across social media, building a distinct presence that drives brand affinity and helps achieve business goals. In this role, you will manage and execute a robust content strategy across organic social channels, including content creator and influencer partnerships.
The ideal candidate for this role is both creative and strategic, a master wordsmith with quick wit, and passionate about building and engaging online communities. At the core, you live and breathe social media and have a pulse on all the latest cultural and social industry trends. You have a passion for content creation, pushing the boundaries and taking smart risks to deliver results.
As a core member of the Marketing team, this individual will work with key stakeholders across creative, paid, owned and earned channels, and partner closely with our Brand & Social Media Lead on cross-functional campaigns and social-led initiatives. This role will report directly to the Director of Brand & Creative.
Responsibilities
• Possess a deep passion for crafting social content, a keen eye for visual storytelling, and a thorough understanding of social media trends and strategies to drive strong engagement
• Manage content calendar across Taskrabbit’s organic social media channels, including but not limited to brainstorming, copywriting, planning, scheduling, and publishing
• Own and execute content strategy by creating still and video content for organic social channels
• Actively monitor organic social media mentions and identify