About this role
ABOUT US
At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Tokyo, and Sydney.
We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do.
Our co-founders are Bret Taylor https://www.linkedin.com/in/brettaylor/ and Clay Bavor https://www.linkedin.com/in/claybavor/. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace.
WHAT YOU'LL DO
- Build and scale Sierra's international performance marketing function, defining and executing the strategy to grow pipeline across EMEA and APAC by owning paid search, paid social, and the systems, channels, and processes that will scale across regions.
- Develop localized go-to-market strategies by partnering closely with regional Marketing and Sales teams, ensuring targeting, messaging, creative, and copy reflect how buyers research and purchase in each market rather than relying on a one-size-fits-all global approach.
- Identify and optimize regional growth channels, sourcing and testing local advertising platforms, influencers, communities, trade publications, and other market-specific opportunities while ensuring accurate account and persona targeting.
- Lead strategy and hands-on execution, driving targeting, positioning, campaign creation, bid optimization, budget allocation, creative development, and continuous experimentation across audiences, messaging, channels, and regions.
- Leverage data, attribution, and AI to optimize regional pipeline and revenue performance, make smarter investment decisions, automate workflows, and scale experimentation and impact across international markets.
WHAT YOU'LL BRING
- 7–10 years of B2B performance marketing experience with deep hands-on ownership of paid search and paid social, a proven track record of owning pipeline targets, partnering closely with Sales, and expert-level proficiency across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta/Facebook Ads.
- Strong international and localization experience, including identifying and activating market-specific advertising channels, ensuring accurate account and persona targeting, and adapting campaigns for local markets beyond simple translation.
- Exce