About this role
SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry.
As a Product Marketing Lead, reporting to the Head of Product Marketing, you will be responsible for core positioning, messaging and go-to-market of key products, articulating their unique benefits to clients and their fans. You will partner cross-functionally with product, marketing, comms and more to bring products to market in uniquely SeatGeek ways, and help ensure future products have a strong market fit. You will also partner with sales and customer success to drive understanding of SeatGeek’s differentiated value.
What you'll do
• Craft differentiated, unified positioning, messaging, RTBs and go-to-market plans for our product solutions, with a prioritized focus on our enterprise audiences and their fans
• Develop a comprehensive understanding of product offerings for both clients and fans, a deep understanding of our client base and their core needs, our differentiators v. key competitors, and the biggest opportunities for us to grow
• Create programs and content that help our clients and their fans get the most value out of SeatGeek products
• Contribute to core sales and marketing assets such as pitch decks, case studies, one-pagers, and more
• Maintain strong relationships with XFN partners to both enhance their work and successfully complete your own, including Product, Marketing, Comms, Sales, Client Success, Analytics, and Finance
• Leverage competitive and customer insights to drive pricing and packaging for new and existing products
What you have
• 8+ years of product marketing experience, ideally with experience working in unique industries with complex business models, major competition, or interesting regulatory environments
• Proven track record of taking high-profile products and features to market for growth companies with business and consumer audiences
• Ability to articulate the essence of complex products and the value they create. Can develop a strong messaging hierarchy and effective content strategy plan
• Willingness and know-how to quickly, and deeply, understand the market (live event technology), our customers (teams, leagues, artists and fans) and competition
• Experience leading or contributing to pricing initiatives, including taking new pricing or packages to market
• Excellent written and verbal communication skills. Must be comfortable presenting and sharing work with leadership
• Proactive self-starter with an ownership mentality. Solutions over problems, north-star over specific roadmap, and balancing analytical skills with gut decisions
Perks
• Equity stake
• Discretionary annual bonus
• Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
• A WFH stipend to support your home office setup
• Unlimited PTO
• Up to 16 weeks