About this role
What’s in it for you?
Ready to make a serious impact? Millions of people already rely on Calendly, and we’re still in the midst of exciting product growth — it’s a fantastic time to join us. Everything you’ll work on here will accelerate your career to the next level. If you want to learn, grow, and do the best work of your life alongside the best people you’ve ever worked with, then we hope you’ll consider allowing Calendly to be a part of your professional journey.
A day in the life of a Senior Director, Growth Marketing at Calendly
What's so great about working on Calendly's Growth Marketing team?
Growth marketing is a key strategic bet for Calendly. We have a highly viral product by nature and therefore a funnel that has huge potential if optimized and leveraged correctly. At the same time we are sprinting to launching multiple new products this year. The Growth marketing team is key to both optimizing our scheduling funnel while building new funnels for our new products. We move fast, think boldly, and are deeply committed to telling stories that matter — and we're looking for a leader to help us do it at scale.
Why do we need you?
We are seeking an experienced and strategic Senior Director of Growth Marketing to lead our customer acquisition, retention, and revenue growth initiatives across digital and lifecycle channels. This leader will be responsible for building and scaling data-driven marketing strategies that accelerate growth, optimize funnel performance, and maximize customer lifetime value. They will own web, lifecycle marketing and upper funnel acquisition.
The ideal candidate combines strategic vision, analytical rigor, and team leadership , with a proven track record of driving measurable business results in high-growth environments. This role will partner cross-functionally with Product, Sales, Brand, Analytics, and Finance teams to deliver integrated growth programs aligned with company goals.
On a typical day, you will focus on:
Growth Strategy & Leadership
• Partner closely with the Growth Product leader to jointly define and drive unified company wide growth strategy, aligning product led and marketing led initiatives across the full customer lifecycle.
• Develop and execute the company’s comprehensive growth marketing strategy across acquisition, activation, retention, and re-engagement.
• Own growth KPIs including customer acquisition cost (CAC), conversion rates, customer lifetime value (LTV), retention, and revenue contribution.
• Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion.
• Lead annual and quarterly growth planning, forecasting, and budget allocation.
Lifecycle & Retention Marketing
• Build lifecycle marketing strategies that improve onboarding, engagement, retention, and customer advocacy.
• Partner with CRM and product teams to develop personalized customer journeys across email, SMS, in-app, and push channels.
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