About this role
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
We are seeking an exceptional Senior Director, Strategic Finance to join our leadership team, reporting to the Head of FP&A. This leader will serve as the senior finance partner across several of Lyft's critical business lines: Ads, Lyft Business, and Marketing. This leader will be driving strategic financial decision-making through advanced analytics, consumer tech expertise, and proven ROI frameworks.
This role demands a finance leader with deep experience with lifecycle marketing & LTV who can be a self-starter and translate complex business dynamics into actionable insights and drive measurable performance.
Responsibilities:
Strategic Finance & Business Partnership
• Lead comprehensive financial planning, budgeting, and forecasting for Ads, Lyft Business, and Marketing, including revenue modeling, contract optimization, marketing investment planning, and scenario analysis.
• Partner directly with senior business leaders as their primary finance counterpart, shaping investment cases, challenging assumptions, and ensuring financial rigor in decision-making.
• Own the consolidated financial narrative for these growth businesses in earnings prep, board materials, and CFO/CEO reviews - translating early-stage business performance into a credible story for internal and external audiences.
• Drive forecast updates and quarterly business reviews with sophisticated analysis of business performance across all three LOBs, including WoW and MoM variance analysis, R&O framing, and forward-looking commentary.
• Drive scenario planning and sensitivity analysis to support strategic decisions around new ad products, Lyft Business vertical expansion (e.g., NEMT, dealerships), and marketing channel mix optimization.
• Lead long-term planning for these businesses, including capital allocation recommendations, headcount investment frameworks, and multi-year revenue build models.
• Build, manage, and develop a high-performing Strategic Finance team. Coach and develop Finance talent - not just manage, but actively raise the analytical bar.
• Establish best-in-class financial processes across businesses at different maturity levels
• Foster a culture of analytical depth, intellectual honesty, and proactive business partnership. The team should surface insights before being asked and challenge the business when the numbers don't support the narrative.
Experience:
• 12+ years of progressive FP&A or strategic finance experience, with at least 8+ years in technology companies — preferably in marketplace, platform, advertising, or network-effect businesses.
• Direct experience supporting an advertising or media business. You understand CPM/CPC economics, ad inventory management, sell-through rates, advertiser pipeline dynamics, and the margin profile of a pla