About this role
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join:
Growth Marketing at Airbnb sits at the intersection of marketing, product, engineering, and data — responsible for identifying and delivering scalable growth across markets and business lines.
The Incubations Growth Marketing team focuses on Airbnb's most strategic emerging bets — Services, Experiences, Loyalty, and what comes next. Services is one of Airbnb's most ambitious new businesses: distinct unit economics, a uniquely broad audience, and no established playbook. You will be the growth marketing engine behind it.
The Difference You Will Make:
You will own the growth marketing strategy and execution for Services end-to-end — operating like a founder inside Airbnb. You'll set the performance roadmap, manage growth marketing channel experts, and partner with business, product, supply, and finance leadership to turn ambiguous strategy into measurable, compounding impact.
This role demands a leader who is entrepreneurial, analytical, and energized by ambiguity. You move fast from insight to execution, balance experimentation against profitability, and bring the rigor of a performance marketer with the resourcefulness of an early-stage operator.
What you will do:
• Own the Services growth marketing strategy and integrated plan across Paid Search, Social, Display, Engagement/Lifecycle, Affiliates, and Brand.
• Set and hold the team to channel-level ROAS, CAC, payback, and contribution-margin targets — week over week.
• Partner with Analytics to design the experimentation framework for Services; make scale/no-scale calls with conviction.
• Drive budget and investment strategy with Finance — allocation models, real-time re-forecasting, and data-backed cases for incremental investment.
• Partner with Product and Supply on pricing, offers, and demand acceleration in lockstep with the supply/demand balance.
• Connect brand and performance — work with Brand and Creative to make Services storytelling performant across paid and owned channels.
• Build, coach, and develop the Services Growth Marketing pod; set the operating cadence and the bar for analytical rigor.
• Represent Services Growth Marketing in executive business reviews with a clear point of view on what's working, what's not, and where to invest next.
Key Outcomes and Deliverables:
• Measurable, profitable growth in Services marketing bookings, revenue, and customer adoption.
• A scalable, repeatable Services growth marketing playbook ready to extend into new markets and product surfaces.
• Clear investment frameworks and business cases tied to ROI, payback, and