About this role
About the Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.
To help further that mission, the B2B Marketing team is responsible for helping Merchants find the right DoorDash products and services to grow their businesses. We do this by building lasting relationships with our B2B audiences through personalized, scalable, cross-channel experiences that drive retention and engagement. We take pride in being the trusted advisor to our SMB Merchants, and the prominent Merchant advocate to our cross-functional partners — navigating them through every step of their DoorDash journey and empowering them with the right, personalized resources, education, and suite of solutions to maximize their business, at scale.
About the Role
As the Senior Manager of Retention Marketing, B2B, you will lead a team of Marketers responsible for marketing communications with Merchants via owned channels (CRM) that provide education, information and tools to empower their success on the DoorDash platform. From providing early Merchant education and guiding tool adoption to testing and selling new MX-facing products, you will lead a team that strategically leverages every touchpoint to deepen the Merchant’s relationship with DoorDash and support their long-term success.
You will collaborate with fellow leaders in the Merchant organization to continually hone the vision for Merchant Retention Marketing and then translate it into near and longer-term functional roadmaps that your team brings to life. You will build relationships with cross-functional stakeholders and deliver on shared business goals. You will be the key advocate for Merchant Retention Marketing needs, including Marketing Technology, Product, and Analytics needs.
You’re excited about this opportunity because you will…
• Own the full CRM lifecycle strategy for Merchants, Advertisers, and DoorDash for Business users, including onboarding, activation, product adoption, and churn mitigation
• Define and own priority KPIs, continually analyzing emerging Merchant dynamics and responding appropriately
• Lead the development of annual and quarterly B2B marketing plans, maximizing incremental gains to meet overarching B2B business targets
• Lead and develop a high-performing team of Lifecycle Marketers who build and execute campaigns that drive business results and successful outcomes for our B2B audiences
• Partner with Campaign Operations to ensure all lifecycle campaigns are launched with consistency, speed, and high quality
• Advance technical and strategic B2B CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure
• Drive innovation in personalization and automation by partnering with MarTech, Engi