About this role
About Mixpanel
Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com .
About the Partner Marketing Team
Senior Partner Marketing sits at the intersection of partnerships and demand generation. We turn Mixpanel's strategic, technology, and channel relationships into awareness, credibility, and pipeline, making sure every partner in the region has a marketing plan and a program behind it.
About the Role
We're looking for a Senior Partner Marketing Manager to own co-marketing strategy and execution across Mixpanel's North America partner ecosystem. You'll decide which partner relationships deserve investment, build the programs behind them, and make the case for tradeoffs when priorities compete. Reporting to the Director of Marketing, North America, you'll work closely with Partnerships, NA sales, and the regional marketing team, and you'll represent the region's needs to the global partner marketing function. This role owns ambiguous, cross-functional problems: which partners to prioritize, how to localize global programs without losing what makes them work, and how to prove partner marketing's contribution to pipeline.
Responsibilities
• Set the co-marketing strategy for Mixpanel's NA partner ecosystem, prioritizing partners and programs based on pipeline potential and sales priorities
• Plan and lead joint programs webinars, launches, content, and campaigns that drive mutual pipeline with partners
• Own the partner marketing calendar, aligning it with sales priorities and the broader NA campaign cadence
• Lead the creation of co-branded content and assets case studies, one-pagers, sales decks, and web presence in partnership with each partner
• Design and run field and event programs for key partners, including co-hosted events, joint sponsorships, and executive roundtables in target markets
• Act as the primary marketing point of contact for NA partners, building the kind of trust that makes them want to build with us again
• Localize global partner programs and assets for the region, then feed what's working (and what isn't) back to the global partner marketing team
• Own partner marketing reporting define the KPIs that matter, measure partner-sourced and partner-influenced pipeline, and adjust programs based on results
We're Looking For Someone Who Has
• Experience building co-marketing programs with technology partners and enabling channel or reseller partners in B2B SaaS
• A track record of leading complex, cross-functional programs from idea to measurable pipeline impact
• The judgment to prioritize which partner relationships and programs are worth the investment, and to make that case to stakeholders
• Experience operatin