About this role
Datadog is seeking a Senior Partner Marketing Manager, North America to lead and scale co-marketing programs across our North America channel and cloud partner ecosystem. In this role, you will be the primary marketing counterpart to our Channels & Alliances sales team, owning strategy and execution for joint marketing programs with Datadog's largest channel partners, as well as key cloud partners such as AWS, Google Cloud, and Microsoft Azure.
This is a highly cross-functional, senior-level role that requires equal comfort with big-picture strategy and day-to-day execution. You will be responsible for building and managing Marketing Development Fund (MDF) programs, running digital and field marketing campaigns, and developing AI-powered processes that increase the efficiency and impact of the channel marketing function.
At Datadog, we place value in our office culture - the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.
What You'll Do:
• Own and execute joint marketing programs with Datadog's top North America channel and cloud partners, driving pipeline generation, partner engagement, and new customer acquisition
• Develop and manage Marketing Development Fund (MDF) programming end-to-end, including partner applications, budget allocation, campaign execution, and ROI measurement
• Plan and run integrated digital and field marketing campaigns — including webinars, executive events, sponsored content, and ABM programs — in close collaboration with the broader marketing team
• Act as the primary marketing counterpart to the Channels & Alliances sales team, aligning marketing activity to sales priorities and ensuring tight feedback loops on pipeline performance
• Build and champion AI-driven workflows and processes for the channel marketing function, identifying opportunities to use tools like Claude, Gemini, ChatGPT, and other platforms to automate, personalize, and accelerate campaign execution
• Define and track KPIs across the partner marketing portfolio, hosting regular GTM reviews with key partners and internal stakeholders to drive accountability and measure impact
• Collaborate cross-functionally with Demand Generation, Field Marketing, Product Marketing, and Creative teams to develop scalable channel campaign assets and partner enablement materials
• Manage partner marketing budgets with rigor, ensuring spend is prioritized against the highest-impact opportunities and reported accurately
Who You Are:
• Bachelor's degree required
• 6+ years of B2B marketing experience, with at least 4 years focused on partner, channel, or alliance marketing in the technology or SaaS industry
• Proven experience running MDF programs and managing partner marketing budgets at scale
• Track record of designing and executing integrated marketing campaigns — both digital and field — that gene