About this role
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.
Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.
WHAT YOU’LL DO
Braze is looking for an experienced product marketer to own the go-to-market strategy and positioning for our orchestration products. In this role, you will work to deeply understand the relevant personas, craft differentiated positioning and messaging, bring new products and features to market, serve as the resident GTM expert for your product area, amplify our story through marketing campaigns and collateral, and enable GTM teams.
We’re looking for an enthusiastic product marketer who excels at storytelling and problem-solving. The ideal candidate must be able to turn complex concepts into simple stories, proactively recommend and deliver solutions, and be comfortable leading in a fast-paced, dynamic environment.
Responsibilities:
• Develop a strong understanding of our core buyer personas and end users
• Proactively identify opportunity areas and make recommendations about growth and retention strategies
• Conduct market, competitive, and customer research to keep a pulse on the landscape and help different teams (e.g. Product, GTM) act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs
• Create clear & differentiated positioning based on a deep understanding of customer use cases and the core capabilities of our platform
• Partner closely with the BrazeAI™ product and PMM teams to ensure orchestration-specific AI messaging is differentiated, consistent, and credibly tied to customer outcomes
• Prepare highly compelling content and collateral (e.g. web pages, demo videos, sales decks, webinars, blogs, customer stories)
• Independently lead product launches and releases for new products, features, and enhancements
• Serve as a subject matter expert who can comfortably deliver thought leadership, use case walkthroughs, demos, and product roadmap presentations to internal and external audiences
• Drive continued