About this role
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
About Okta
Okta is The World's Identity Company. Our platforms provide secure access, authentication, and automation, placing identity at the core of business security and growth. We're looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We're building a world where Identity belongs to you.
Okta offers identity and access management solutions to all industries, but our focus on the world’s largest organizations requires a more dedicated role focused on Public Sector.
Position Description
Okta is looking for a Staff Product Marketing Manager to own and drive our go-to-market strategy for the Public Sector. This is a senior-level individual contributor role, reporting to the Director of Product Marketing. In this position, you will be the expert on our Public Sector audience, focused on federal, with input into state, and local governments, as well as educational institutions.
The ideal candidate is a strategic thinker, a compelling storyteller, and a strong cross-functional leader. You will be responsible for defining our messaging and positioning, creating compelling content, and enabling our sales team to succeed in the Public Sector market.
Job Duties and Responsibilities
• Go-to-Market Strategy: Own and drive the go-to-market strategy for Okta's solutions in the Public Sector.
• Messaging and Positioning: Develop clear, compelling, and differentiated messaging and positioning for the Public Sector audience.
• Content Creation: Create a variety of content, including presentations, datasheets, whitepapers, blog posts, and website copy, to support demand generation and sales enablement.
• Sales Enablement: Develop and deliver training and tools to enable our sales team to effectively sell to the Public Sector.
• Market Intelligence: Be the expert on the Public Sector market, including customer needs, market trends, and competitive landscape.
• Cross-Functional Leadership: Partner closely with Product Management, Sales, and the broader Marketing team to ensure alignment and success.
• Evangelism: Act as a spokesperson for Okta in the Public Sector, including at industry events and with press and analysts.
Required Skills & Qualifications
• 8+ years of product marketing experience, preferably in enterprise software, SaaS, or cybersecurity.
• Deep understanding of the Public Sector market, including procurement processes, compliance requirements (e.g., FedR