Brand Copy Lead

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.

ABOUT THIS JOB

Replit is redefining how software is built, and who gets to build it. Our mission is to achieve Autonomy for All: making programming accessible, collaborative, and powered by AI. To realize this vision, we are building a brand that is as iconic, inventive, and human as the product itself.

We are seeking a Brand Copy Lead to shape how Replit is expressed across the world. You will be responsible for crafting the voice of our brand, writing breakthrough copy across campaigns, marketing assets, and product surfaces, and ensuring Replit’s story shows up with clarity, consistency, and cultural impact.

You’ll move fluidly from high-level concepting to meticulous execution, working closely with design, marketing, product, and external partners to bring the Replit narrative to life.

This is a role for a Copy Lead who thrives at the intersection of storytelling and strategy. Someone who can define timeless brand foundations while also creating standout expressions that inspire, resonate, and endure.

This role reports directly to the Executive Creative Director, ensuring close collaboration on vision, craft, and execution.

IN THIS ROLE YOU WILL

• Define and evolve Replit’s brand voice, tone, and narrative across all communications.

• Lead copywriting for high-profile product launches, campaigns, events, and cultural activations.

• Write and adapt marketing assets across channels — web, social, email, paid media, video scripts, event copy, and more.

• Create scalable editorial guidelines and frameworks that empower teams across the company to write with excellence.

• Collaborate with designers, marketers, strategists, and agency partners.

• Elevate the quality of writing across every touchpoint, advocating for clarity, creativity, and brand-led thinking.

• Explore new creative formats and cultural opportunities that push the Replit story forward.

REQUIRED SKILLS AND EXPERIENCE

• 6+ years of experience in brand writing or copywriting at leading agencies, technology companies, or in-house creative teams.

• A portfolio that demonstrates conceptual strength and world-class copywriting across campaigns, platforms, and marketing assets.

• Mastery of language, storytelling, and voice, with a proven eye for detail and craft.

• Experience collaborating with cross-functional teams at the intersection of marketing, product, and design.

• Ability to drive work from concept to final execution in fast-paced, iterative environments.

NICE TO HAVE

• Experience creating or scaling global brand voice and editorial systems.

• Exposure to writing across motion, digital platforms, and experiential activations.

• Strong presentation and communication skills able to inspire confidence in creative direction across stakeholders.

• Interest in AI, creativity, and shaping the cultural narrative around new technologies.

This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.

Full-Time Employee Benefits Include

Competitive Salary & Equity

401(k) Program with a 4% match (US Only)

Health, Dental, Vision and Life Insurance

Short Term and Long Term Disability

Paid Parental, Medical, Caregiver Leave

Flexible Time Off (FTO) + Holidays

Commuter Benefits (In-Office Only)

Monthly Wellness Stipend

‍ Autonomous Work Environment

In Office Set-Up Reimbursement (In-Office Only)

Quarterly Team Gatherings

In Office Amenities (In-Office Only)

Want to learn more about what we are up to?

• Meet the Replit Agent https://www.youtube.com/watch?v=IYiVPrxY8-Y

• Replit: Make an app for that https://www.youtube.com/watch?v=4zd9hzngFwY

• Replit Blog https://blog.repl

Responsibilities

• Define and evolve Replit's brand voice, tone, and narrative across all communications
• Lead copywriting for high-profile product launches, campaigns, events, and cultural activations
• Write and adapt marketing assets across channels — web, social, email, paid media, video scripts, event copy, and more
• Create scalable editorial guidelines and frameworks that empower teams across the company to write with excellence
• Collaborate with designers, marketers, strategists, and agency partners
• Elevate the quality of writing across every touchpoint, advocating for clarity, creativity, and brand-led thinking
• Explore new creative formats and cultural opportunities that push the Replit story forward

Requirements

• 6+ years of experience in brand writing or copywriting at leading agencies, technology companies, or in-house creative teams
• Portfolio demonstrating conceptual strength and world-class copywriting across campaigns, platforms, and marketing assets
• Mastery of language, storytelling, and voice, with a proven eye for detail and craft
• Experience collaborating with cross-functional teams at the intersection of marketing, product, and design
• Ability to drive work from concept to final execution in fast-paced, iterative environments

Preferred Qualifications

• Experience creating or scaling global brand voice and editorial systems
• Exposure to writing across motion, digital platforms, and experiential activations
• Strong presentation and communication skills able to inspire confidence in creative direction across stakeholders
• Interest in AI, creativity, and shaping the cultural narrative around new technologies

• Competitive Salary & Equity
• 401(k) Program with a 4% match (US Only)
• Health, Dental, Vision and Life Insurance
• Short Term and Long Term Disability
• Paid Parental, Medical, Caregiver Leave
• Flexible Time Off (FTO) + Holidays
• Commuter Benefits (In-Office Only)
• Monthly Wellness Stipend
• Autonomous Work Environment
• In Office Set-Up Reimbursement (In-Office Only)
• Quarterly Team Gatherings
• In Office Amenities (In-Office Only)