Senior Global Campaigns Strategist

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

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Hiring and how we work

We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings.

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See yourself at Twilio

Join the team as Twilio’s next Senior Global Campaigns Strategist.

About the job

As a Sr Global Campaign strategist, you are responsible for owning, developing a major campaign that drives awareness and opportunities for Twilio. This role is highly cross functional, working closely with both internal marketing partners across regions, sales, product, and company leadership to design bold campaigns that deliver on business objectives. You possess a proven track record of leading multi-channel global campaigns with success, collaborating with stakeholders, and finding opportunities to strategically uplevel Twilio’s campaign engine.

The ideal candidate has an advanced understanding of how campaigns resonate with a global audience, not just one country. You are skilled in understanding the modern AI-driven buyer journey at each stage of the funnel, have the ability to translate messaging frameworks into effective campaigns, and thrive in a collaborative environment. You recognize the value of running an integrated campaign motion, and have the ability to think both strategically and execute at an operational level with ease. Your performance will be measured by your ability to execute and achieve measurable results including building brand awareness, developing a system of content and assets that is valuable to all regions, and building campaigns that accelerate growth velocity.

Responsibilities

In this role, you’ll

• Set a strategic vision for a large and visible global campaign and execute operations for any campaign motions. We are looking for someone who is very strategic in terms of knowing the audience, how to create content that resonates, tactics to reach that audience, and ideas that are visionary and tactical.

• Be accountable to company leadership on the effectiveness of your global campaign remit and programs

• Strong project management skills and ability to use data to guide decision-making and resource allocation. Design and execute strategic end-to-end campaigns that both engage and convert prospective buyers with a focus on specific buyer and vertical segments

• Partner with product marketing, content strategists, brand strategists, creative designers and other regio

Responsibilities

• Set a strategic vision for a large and visible global campaign and execute operations for any campaign motions
• Be accountable to company leadership on the effectiveness of your global campaign remit and programs
• Design and execute strategic end-to-end campaigns that both engage and convert prospective buyers with a focus on specific buyer and vertical segments
• Partner with product marketing, content strategists, brand strategists, creative designers, and other regions

Requirements

• Proven track record of leading multi-channel global campaigns with success, collaborating with stakeholders, and finding opportunities to strategically uplevel Twilio’s campaign engine
• Advanced understanding of how campaigns resonate with a global audience
• Skilled in understanding the modern AI-driven buyer journey at each stage of the funnel
• Ability to translate messaging frameworks into effective campaigns
• Ability to think both strategically and execute at an operational level with ease
• Strong project management skills and ability to use data to guide decision-making and resource allocation