Senior Associate – Digital Marketing & Communications

About Us

Good Business Lab (GBL) is a research-to-action nonprofit that advances access to high-quality jobs for low-income workers. We believe a truly good job is more than wages — it creates conditions for workers to thrive. Yet too few workers have access to sustained wage growth, supportive workplaces, and real opportunities for advancement. GBL works to change this by expanding pathways into better-fit, higher-opportunity work and improving job quality within large employers. We study worker needs, partner with workers and employers to co-design interventions that serve both individual and business goals, and evaluate impact through causal methods. Across manufacturing, retail, and food service, our work shows that improving job quality also improves firm performance. Globally, we have directly improved outcomes for over 500,000 workers, with indirect reach across an ecosystem impacting nearly 2 million more.

The founders of the GBL are Ach Adhvaryu – Professor of Economics, Director of 21st Century India Center, School of Global Policy and Strategy at UC San Diego, Anant Ahuja – Director of ESG and Sustainability at Shahi Exports Pvt. Ltd. (India’s largest Ready Made Garment firm), and Anant Nyshadham – Associate Professor of Business Economics and Public Policy at the University of Michigan.

About the role

The Senior Associate – Digital Marketing & Communications will be the primary operational owner of GBL’s website and digital marketing systems. The role will ensure that GBL’s research, solutions, insights, and organisational story are presented through accurate, accessible, engaging, and measurable digital experiences. You will combine hands-on website management with SEO, analytics, digital campaigns, technical support for events, vendor coordination, and cross-functional project management. You will work closely with colleagues across Marketing & Communications, Growth, Research, Programmes, and Design to convert organisational priorities into effective digital journeys and audience-facing outputs. This role is ideal for someone who enjoys working at the intersection of content, technology, design, and strategy and is equally comfortable making website updates, interpreting performance data, and coordinating specialists for more complex work.

We strongly encourage applications from individuals belonging to historically underrepresented and marginalized communities. If comfortable, please share your social location in your application. This information will be limited to the hiring team and will not have any detrimental impact on your candidature.

Location: Delhi/Bangalore/Remote

Compensation: 10-12 LPA

Type of Engagement: Full Time

Roles and Responsibilities

Website ownership and digital experience

• Own day-to-day management of GBL’s website and related digital properties.

• Maintain a website roadmap covering content updates, technical fixes, feature improvements, and strategic development.

• Manage CMS and no-code updates for blogs, case studies, reports, team profiles, landing pages, forms, and other institutional content.

• Build and maintain reusable page templates and components using Framer or comparable platforms.

• Conduct regular quality checks across desktop, tablet, and mobile experiences, including links, forms, responsiveness, interactions, and page consistency.

• Identify and prioritise bugs or technical debt; resolve issues directly where possible and coordinate developers or vendors where specialist support is required.

SEO, analytics, and digital performance

• Lead on-page SEO, including metadata, internal linking, page structure, sitemaps, indexing hygiene, and content optimisation.

• Monitor traffic, acquisition, engagement, conversions, and priority-page performance using Google Analytics, Google Search Console, Microsoft Clarity, Looker Studio, or comparable tools.

• Develop recurring performance reports with clear insights, recommendations, and experiments.

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