About this role
Change the way the world travels
Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours.
Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step.
Team mission
We're rethinking what it means to lead paid social as the precision work of the last five years (hand-tuned bidding, manual audience-building, keyword-level control) gets absorbed by the platforms. What's left is a bigger job: building the systems that the channel runs on, rather than running the channel by hand.
We're looking for a Head of Performance Marketing, Paid Social to own Meta as a core growth engine for GetYourGuide, and to build the infrastructure around it that reaches well beyond one channel: a creative engine that feeds marketing and product more broadly, incrementality as a continuous validation layer for our core campaign pillars, and an agent/MCP layer that handles the operational grind (budget shifts, feed exclusions) so the team's time goes to the decisions that matter. This is an individual contributor (IC) role for someone who thinks in systems first and is still hands-on enough to build them.
Your mission
• Scale Meta 10x: You will own the paid social strategy on Meta and lead the full stack of activities, including bidding, the complete user journey on Meta, tracking, and measurement. You will set iROAS, ROAS, and spend targets for the channel.
• Advance bidding and automation: You will develop advanced bidding and budget allocation strategies on Meta, and stay ahead of automation and platform innovations.
• Build the systems layer: You will design and own the capabilities that sit underneath the channel rather than the channel itself, an agent and MCP layer that automates budget shifts, feed optimization, reporting, and campaign QA, so execution scales without scaling headcount.
• Strengthen measurement and tracking: You will move measurement beyond attribution through triangulation, validating channel contribution across incrementality testing and platform-side signals to inform budget decisions, and building incrementality into a continuous engine rather than a one-off test. You will also own the tracking setup that underpins it, including pixel and CAPI implementation and data quality.
• Partner cross-functionally: You will partner with Creative, Product, Measurement, and beyond, feeding a creative engine that serves marketing and product more widely, and collaborate with colleagues who own our other paid social channels, to grow Meta in line with the latest platform, measurement, and AI innovations.
Your toolkit
• 6+ years of hands-on paid social or performance