About this role
About HelloFresh
At HelloFresh, we want to change the way people eat forever offering high-quality food and recipes to customers across 18 countries and 3 continents. We are the world's leading meal kit company and a global food solutions group, home to HelloFresh, Green Chef, EveryPlate, Chef's Plate, Factor, Good Chop, The Pets Table, and Youfoodz. Through technology, data, and culinary innovation, we deliver personalised food experiences to millions of households worldwide.
The Role
As Head of Photo Production, Berlin, you will own how our photography is made: the systems, and the standard that every shoot is held to. You will lead the Berlin photo production team, the engine behind marketing, lifestyle and product content for HelloFresh, Factor and our international markets. This is a senior, systems-minded leadership role. You will set the direction for how photo production runs, give clear and useful feedback on all aspects of the work, and turn a creative vision into a studio that delivers it every week.
HelloFresh is at a pivotal moment of transformation. We are moving towards a modular, global content system, bringing AI-assisted workflows alongside traditional photography, and balancing centralised brand standards with the needs of local markets. Our tooling is changing with us: capture, workflow and digital asset management are being aligned across markets, and the person in this role makes sure those systems are actually used and genuinely help the team. You will be comfortable working in a fast, international, collaborative environment where teams are open, respectful and supportive of each other.
You will work closely with the Lead Photographer, who sets the creative bar on set, with the Lead Art Director, who owns our visual standard, and partner with our Head of AI so that real shoots and AI-generated content work towards the same goal. You will also partner with the Head of Operations and regional content leads, including North America, on intake, capacity and brand relationships.
This role is photo production. Video and XPod are not part of it.
What You'll Do
Photo Leadership & People
You will lead, develop and inspire the Berlin photo production team, including the Lead Photographer.
• Set clear performance expectations, agree individual growth plans, and keep a healthy performance culture through regular 1:1s and honest, timely feedback.
• Mentor photographers and production team members, and help each person see how they grow with us.
• Build a culture of open dialogue where creative ownership is encouraged across the team.
• Make hiring decisions as well as creating a clear onboarding process for our internal hires and our HF partners (internal and external agency).
Systems & Workflow
• Own the photo production workflow across briefing, capture, file management, tagging and delivery, including handover to Post-Production.Own the photo production workflow across capture, retouching, ta