Lead Copywriter, Global Creative Studio (m/f/x)

Lead Copywriter, Global Creative Studio (m/f/x)

Brand Marketing · Berlin or Warsaw

At HelloFresh Group, our mission is to change the way people eat forever. Since our 2011 founding in Berlin, we've become the global market leader in the meal kit sector, inspiring millions of home cooks and food lovers every week. Our portfolio spans eight brands across 16 markets, from HelloFresh and Factor to Good Chop and Pets Table.

ABOUT THE JOB

If you love making words work hard, this might be your job.

HelloFresh Group is looking for a Lead Copywriter to join our Creative Studio and help drive copy quality across our demand generation engine. You'll work across the full funnel and across every channel that matters (TV, OOH, paid social, display, CRM, YouTube) with a particular focus on mid-funnel, paid social creative that stops thumbs and starts conversations.

This is a hands-on writing role, creating everything from campaign headlines to push notifications, from social hooks to CRM journeys. You'll also bring the strategic thinking to help shape how eight global brands communicate across sixteen markets, and the collaborative instinct to consult with local teams, advise channel owners, and help more junior staffers write better.

Crucially, you will help build, train, and socialize AI tools (particularly on Claude and Gemini) to create and maintain  a broad creative toolkit. You will use these tools to generate, iterate, and localize content, but you will be the creative brain behind all LLM work.

This position is based in Berlin or Warsaw. Berlin-based employees have required attendance three days per week (Monday to Wednesday) at our Creative Studio in Moabit.

WHAT YOU'LL DO

• Write sharp, on-brand copy across the full funnel and all major channels (paid social, display, CRM, YouTube, TV, and OOH), with a particular emphasis on mid-funnel paid social creative.

• Bring big-picture strategic thinking to campaign briefs and creative concepts, while staying just as comfortable writing a single subject line or a two-second video hook.

• Consult with local market copywriting teams across sixteen markets, offering guidance, feedback, and creative direction that keeps their work on-brand and high-quality.

• Use AI tools (especially Claude and Gemini) as part of your creative workflow: for ideation, iteration, and developing prompt frameworks and localization pipelines that improve quality and efficiency at scale.

• Advise channel owners and marketing stakeholders on copy strategy, messaging hierarchy, and how to make creative work harder at every touchpoint.

• Help shape, evolve, and maintain tone of voice and messaging guidelines across eight brands, ensuring they’re clear and practical enough to use at local and global levels.

• Partner with designers, videographers, motion designers, and performance marketers to bring creative ideas to life and optimize them for conversion.

• Interpret performance data to understand what's working, an