About this role
The role
We are looking for a highly strategic and analytical Marketing Measurement & Testing Lead (Individual Contributor), Paid Search (m/f/x) to drive the evolution of our Paid Search advertising efforts. This is a high-impact individual contributor role, sitting at the intersection of performance marketing, ad tech, and automation. As a key expert within the team, you will own the global testing and measurement strategy for Paid Search, ensuring data-driven decision-making that unlocks new growth opportunities. You will play a critical role in budgeting, infrastructure development, and automation, collaborating with cross-functional teams to ensure Paid Search operates at peak efficiency.
Your impact
As Marketing Measurement & Testing Lead, Paid Search, you will drive key initiatives across four strategic areas:
Platform Leadership & Innovation
• Serve as the go-to expert on Paid Search, providing strategic guidance on Google Ads (Search, Shopping, AI Max), with a deep understanding of platform mechanics, auction dynamics, and optimisation levers.
• Anticipate and adapt to platform updates, leveraging industry trends and data insights to drive continuous innovation and stay ahead of the curve.
• Collaborate with platform partners to pilot new solutions, enhance measurement capabilities, and improve efficiency.
• Advise and collaborate with the Paid Search Campaign Ops team, ensuring platform strategies are optimised with best-in-class practices and advanced ad tech solutions.
Measurement & Testing
• Own the Paid Search experimentation roadmap, spanning bidding signal optimization, landing pages, and audience and keyword targeting, with a clear framework for rigour, scalability, and cross-team knowledge-sharing.
• Develop and refine experimentation frameworks, including A/B tests, Incrementality lift tests (Geo lift / conversion/user based tests), and attribution modelling.
• Analyse test results to inform data-driven decisions and uncover new growth opportunities.
• Collaborate with analytics, data and Strategy & Operations teams to continuously align on testing timeline and priorities.
• Ensure proper budgeting processes, including daily and weekly pacing, are aligned with strategic goals and seasonality.
Automation & Infrastructure
• Partner with Product and AdTech on the development of measurement infrastructure, attribution models, automation tooling, and campaign technology, acting as the primary Paid Search voice in cross-functional initiatives.
• Own and develop the automation of reporting for key tests, performance tracking and measurement.
• Drive adoption of scripts, AI-native platform features, and internal tools to systematically reduce manual overhead and scale high-performing activity.
• Ensure automation efforts align with overall business objectives and drive operational efficiencies.
Channel Performance & Strategy
• De-average performance across keywords, querie