About this role
At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s growth marketing team is the engine behind the go-to-market motion, driving pipeline and revenue through an integrated mix of demand generation, ABM, and revenue operations. As our Account Based Marketing Lead, you will build and execute our 1:1 and industry-vertical ABM playbooks in close partnership with the Enterprise GTM team across a focused set of target accounts. Reporting to the Head of Growth Marketing, you will take ownership of vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer and scale the 1:1 motion for our highest priority accounts.
You will:
• Build and execute 1:1 ABM programs for a focused set of strategic enterprise accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end.
• Develop vertical-specific campaign strategies tailored to the buying behaviors, pain points, and use cases of target accounts in targeted industries.
• Partner with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing.
• Orchestrate multichannel campaigns across digital advertising, direct mail, web and in-person experiences to engage the full buying committee.
• Track and report on account engagement signals, buying committee penetration, and pipeline influence, turning data into clear and actionable insights for sales and leadership.
• Define ABM KPIs and build reporting frameworks that demonstrate campaign impact on pipeline creation, acceleration, and revenue.
• Collaborate cross-functionally with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematize what works into a repeatable ABM playbook.
• Manage a bench of creative production and fulfillment partners, balancing ambitious ideas against turnaround time, cost and delivery logistics.
Ideally you'd have:
• 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts.
• Experience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution across a defined account list.
• Hands-on experience with ABM platforms (Clay, Folloze, Reachdesk), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution.
• Strong analytical skills with a bias for action, and the ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders.
Nice to haves:
• Experience marketing to one or more of the following verticals: Healthcare, Financial Services, Professional Services, or Consumer Goods, with familiarity in the distinct buying dynamics and messaging that resonate in each.
• A portfolio of