About this role
About the Team
The New Verticals team is building the future of local commerce by expanding DoorDash beyond restaurants. We help customers get the groceries, convenience items, alcohol, retail, and other essentials they need, when they need them.
The Consumer Growth team sits at the intersection of strategy, operations, product, and marketing. We identify the biggest opportunities to grow New Verticals, develop the strategies to pursue them, and bring them to life through customer-facing launches, campaigns, and product experiences.
About the Role
We’re looking for an Associate Manager to lead Consumer Growth GTM strategy for New Verticals. This person will shape how we bring priority merchants, categories, and customer behaviors to market, with a focus on bringing structure to a high volume of GTM opportunities and helping teams prioritize and execute them efficiently.
You will own the business strategy behind major growth moments: defining the customer opportunity, sizing the potential, recommending where to invest, setting goals, and translating insights into clear GTM plans. You will work closely with Marketing, Product, Analytics, Finance, and Business Development to ensure our plans are both strategically sound and operationally executable.
This is a highly visible role for someone who is equally comfortable digging into data, developing a point of view, and driving alignment across senior cross-functional stakeholders. You will manage a portfolio of initiatives with varying levels of complexity and make clear recommendations about where DoorDash should focus its limited resources for the greatest customer and business impact.
You’re excited about this opportunity because you will…
• Own Consumer Growth GTM strategy. Lead strategy development for priority New Verticals growth moments, including merchant launches, category expansion, seasonal occasions, affordability initiatives, and product launches. Define the customer problem, business opportunity, target audience, value proposition, and path to impact.
• Set investment and customer strategy. Develop frameworks to prioritize GTM investments and determine the right level of support across initiatives. Create scalable playbooks for customer targeting, including audience strategy, targeting principles, and measurement approaches.
• Turn data into action. Build analyses and models using SQL and Excel to assess customer behavior, business performance, incrementality, and return on investment. Develop test-and-learn plans and translate results into clear recommendations for what we should do next.
• Lead cross-functional execution. Partner with Integrated Marketing, CRM, Paid Media, Creative, Product, Analytics, Finance, Partnerships, and Operations to bring strategies to market. Align teams on goals, audiences, measurement, timelines, risks, and decisions.
• Build the operating system for GTM. Bring rigor and structure to a high volume of growth opportunities. Create clear prior