About this role
About the Team & the Role
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. This mission is enabled by our 3 key audiences (consumers, merchants & Dashers).
Although the Audience Insights team is a part of the Marketing structure at DoorDash, it partners with and influences the strategy of different functions across the organization. The purpose of our team is to use our knowledge and expertise to bring the insights needed to the forefront and ensure the voice of our 3 key audiences (consumers, merchants & dashers) is at the core of our decisions. This includes completing research, incorporating tools, synthesizing data, and consulting on projects.
As an Audience Insights Manager, you will be joining this growing team at a unique, exciting, and pivotal time. This role will be dedicated to working with our B2B team (business to business) on a variety of projects that will inform strategies related to our ads & promos products and solutions. Today, this Ads and Promos workstream primarily focuses on understanding how to get businesses (both large and small, restaurants and non-restaurants) to advertise their products and services on DoorDash. In addition to this focus, this team member will also have the opportunity to help with overflow insights projects across audiences. This role will be part of the broader Audience Insights team filled with self-motivated, diverse-minded, curious, creative, solution-oriented, and inspiring people that genuinely enjoy finding new ways of understanding people at their core and unlocking it for others.
You're excited about this opportunity because you will…
• Use creativity and technical expertise to execute the process needed for qualitative and quantitative research
• Synthesize learnings to formulate compelling stories that stimulate decisions
• Build and oversee vendor relationships and run studies completely from scratch, in house
• Help improve project management efficiency by managing timelines, collecting necessary information from different stakeholders, and ensuring vendors meet the business needs
• Establish tools and processes that centralize information and get it in the hands of strategic partners when they need it the most
• Contribute to the team’s cultivation of a company culture that can identify and action against insights
• Enable the business to be deeply attuned to what it takes to meet the needs of all our audiences: consumers, merchants & dashers.
We are excited about you because you…
• Are innately curious about people and want to understand what makes them tick
• Thrive in fast-paced atmospheres with multiple priorities to tackle
• Have effective communication skills that establish trust while defending the need