About this role
We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us!
Your opportunity
New Relic is seeking a Director for the Americas Marketing team. This role reports to the VP Global Field Marketing. As leader of Field Marketing for Americas, you will play a pivotal role in shaping and executing our regional marketing strategy. Your leadership will drive the expansion of New Relic’s presence in the dynamic and rapidly evolving Americas observability software market.
We are seeking an individual with a proven track record in driving pipeline and demand generation across both owned field events and third party conferences, executive engagement programs, partner marketing, customer marketing and account-based marketing.
You’ll have a passion for technology, and a commitment to exceeding goals, surpassing industry standards and running a best-in-class regional marketing organisation. You have rich experience in managing field marketing teams, in B2B enterprise Software as a Service (SaaS) and account based marketing (ABM) and solution led selling, as well as a good understanding of Salesforce CRM and Marketo Marketing Automation platforms.
What you'll do
• Be the centre of excellence for a team of geographically dispersed field marketing managers to ensure the team receives the professional development, skill based training, and enablement of the GTM plan to be a best-in-class organization.
• Gain a comprehensive understanding of New Relic's product, market position, personas, competition, and market trends for adapting and optimizing the americas marketing plan.
• Sales, operations, adjacent sales development (SDR) product marketing, digital marketing and brand teams will be your key allies. You will partner closely with regional sales leadership to curate the region's plans on a quarterly basis and work with your marketing counterparts in EMEA and APJ on global initiatives.
• Set clear objectives and KPIs to meet goals, regularly present in regional meetings and oversee end-to-end program management.
• You and your team will utilize the US-based marketing team and local partners to create demand and generate pipeline across various channels. Optimize the field channel mix to respond to changes in the market. Evaluate program success for future planning and effective budget management.
• Act as the main point of marketing contact and enablement for the America’s sales team, ensuring effective communication of marketing plans, goals, metrics, and results. Ensure strategic alignment with the local sales leader