About this role
At Lyft, our purpose is to serve and connect. To do this, we start with our own community by fostering a respectful and diverse organization where every voice is heard, valued, and empowered to contribute to our shared success.
We are seeking a strategic and visionary Director of Product and Brand Communications to play a pivotal leadership role in building a fresh take on an iconic brand. This highly visible and cross-functional position will drive the company’s product narrative, giving riders and drivers compelling reasons to choose Lyft.
As a vocal cross-functional partner with significant influence, you'll collaborate across departments to shape our brand story and product narratives. This role demands a strategic thinker who can craft compelling narratives for multiple audiences including riders, drivers, regulators, and the broader business community.
The successful candidate will be a resourceful self-starter who thrives in dynamic, fast-paced environments, demonstrating agility and adaptability as our company and industry evolve. You'll own the process for building and launching brand and product moments through multi-channel, earned media programs including narrative development, product demos, event planning, editorial extensions, and influencer engagement.
This is an opportunity to join a fun and hungry team and have a profound impact on the company. The role reports to the Vice President of Communications.
Responsibilities:
• Define compelling consumer and technology narratives that support the company’s broader narrative and vision, and build a strategic and creative communications plan that strengthens Lyft’s image and reputation with consumers.
• Provide strategic leadership for the Product and Brand Communications team, setting the vision, developing long-term plans, and fostering a high-performing team through mentorship, coaching, and professional development opportunities.
• Lead our content strategy, including AEO efforts
• Drive the organization's communication strategy through cohesive messaging and orchestrated narrative drum beats, demonstrating the ability to influence and collaborate with senior leadership
• Serve as a vocal leader and strategic partner across functions to ensure alignment and buy-in on narratives and strategic plans.
• Work closely with product, marketing, legal, and policy teams to ensure consistent messaging and a unified brand experience across all touchpoints.
• Develop and maintain media relationships with top-tier outlets, driving public relations campaigns that promote brand awareness and manage the company's public image.
• Design and build integrated communications capability including across new and emerging platforms. Develop and maintain regular reporting mechanisms to communicate progress, insights, and recommendations to leadership and key stakeholders.
• Analyze data and insights to optimize communication strategies and maximize impact.
Experience: