About this role
ABOUT RAMP
Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $275B in annualized spend flows in and out of 85,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.
The problems are high-stakes, data-dense, and unforgiving.
We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome.
The median Ramp customer saves 7.5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same.
If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it.
About the Role
Ramp is in a critical phase of growth, and marketing is one of the biggest drivers of it. We're building out our business systems team to make sure the systems behind every campaign, list, and lead can keep up. You'll work directly with Growth Marketing, Demand Generation, Lifecycle, Events, Sales Development, and Sales to own the systems that turn marketing programs into pipeline. You'll own HubSpot and how it connects to Salesforce and the rest of our GTM stack.
What You'll Do
- Own top-of-funnel marketing systems: the roadmap, the architecture decisions inside them, and their operational health
- Run HubSpot as a system, not just a tool: workflows, lists, forms, properties, lifecycle stages, and the permissions and naming conventions that keep it from sprawling
- Run campaign operations end-to-end: program and campaign structure, campaign membership and status, event and webinar lead capture, and launch QA, so Marketing can ship quickly without creating data debt
- Own workflow management in HubSpot: build, document, and audit nurture, enrollment, and suppression workflows, and retire the ones that no longer earn their place
- Build and govern lists: ICP segmentation, inclusion and suppression logic, enrichment, and email validation between a Growth request and a send. Every list should be reproducible and explainable.
- Own privacy and opt-out management: subscription types, consent capture, unsubscribe and opt-out handling across HubSpot, Salesforce, and sales engagement tools, and compliance with CAN-SPAM, GDPR, and CCPA in a regulated fintech environment
- Design and maintain UTM tracking and attribution architecture: UTM taxonomy and governance, hidden-field capture on forms, lead source and original source logic, and how campaign touches flow into Salesforce, so the attribution reporting is something the business trusts
- Build the Salesforce automation behind marketing handoffs: record-triggered flows, validation rules, fields, and permission sets
- Use AI to automate the w