About this role
Datadog's brand is entering a new chapter—one that needs a designer with the taste and craft to set the bar for what it looks and feels like. We're looking for a Lead Designer to support that evolution: someone who can take a brief, create visionary concepts, pitch them with conviction, and then build the system that lets the team anchor and scale the direction. This role shapes how our brand shows up everywhere it counts and enables brand scalability across every customer touchpoint, from campaigns and events to digital experiences.
This is a hands-on craft role first. You'll bring deep expertise in design, brand identity, visual language, and systems thinking, paired with strategic thinking, business-problem-solving approach. You're as comfortable concepting a bold campaign idea as you are building the design system that makes it repeatable. You move with ease across mediums and you bring a team-oriented, can-do attitude to whatever the work requires. You bring hands-on experience using AI-assisted workflows to elevate how we design, build, and scale our brand. You'll combine exceptional brand craft with a passion for building enduring systems, enabling teams across the organization to create with confidence through thoughtful tools, documentation, and design leadership.
At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.
What You’ll Do:
• Lead the evolution of Datadog’s visual identity and establish the quality bar for brand expression across every touchpoint.
• Build the brand systems, templates, asset libraries, and guidelines that allow teams across Datadog to create high-quality work quickly.
• Design, build, and steward a scalable, Figma-native brand system—including component libraries, variables, documentation, and governance—that enables consistency across a growing creative organization.
• Partner closely with Brand, Creative Operations, Product, Marketing, Sales, and other cross-functional teams to deliver cohesive, high-impact creative experiences.
• Enable and influence designers by creating tools, documentation, and workflows that help teams confidently extend and evolve the brand system.
• Present design concepts and rationale to stakeholders, influencing decisions through thoughtful visual storytelling and strong creative judgment.
• Help define how Datadog’s brand design practice evolves as the company grows, balancing creative exploration with scalable systems and operational excellence.
• Bring hands-on experience using AI-assisted workflows to build scalable brand systems, applying that expertise, and can enable teams across Datadog to use them effectively too.
Who You Are:
• You have 8+ years of experience in graphic design and brand development, with a portfolio rooted in visual identity and brand craft