About this role
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.
About the team and role:
We're looking for a Public Relations Lead who's always plugged into what's trending. Someone who knows which brand's marketing is having a moment, which campaign just went viral, and what CMOs are talking about right now. And already thinking about how to insert Klaviyo into that conversation. You'll tell that story to brand marketers, CMOs, and the customers we serve. You'll be responsible for building out our biggest research moments including Black Friday/Cyber Monday and quarterly reports on the trends marketers care about most. This is a role for someone who's fully entrenched in what good marketing looks like, quick to newsjack a great campaign, and driven to build the story so our customers see the role Klaviyo can play in it too.
How You’ll Make a Difference:
• Run the press office day-to-day in partnership with our PR agencies, proactively pitching stories, securing high-impact coverage, and building relationships with reporters and influencers across marketing, retail, and commerce.
• Keep a close pulse on marketing, commerce, and the broader news cycle — know what's trending, move fast to newsjack the moments worth jumping on, and draft exec statements and comments that can go out same-day.
• I dentify and secure speaker opportunities at key events and award opportunities to amplify Klaviyo’s thought leaders.
• Drive thought leadership programs for our CMO and other key executives, developing compelling points of view and identifying opportunities to build their presence in market
• Partner with Customer Marketing to find the customers with the most compelling stories for press.
• Own our thought leadership research arm, the stake-in-the-ground research that fuels our storytelling, from shaping our BFCM story each year to planning what research we'll publish every quarter.
• Bring the creative energy to our biggest moments like K:BOS and K:LDN: get press to the event, organize panelists, and build the brand story around it.
• Use and build AI tools to automate and speed up the team's workflows
Who You Are:
• A genuine, active interest in marketing and culture
• Deep relationships with reporters covering marketing, retail, and commerce, and familiarity with emerging channels and influencers.
• Experience running a press office and moving fast — comfortable making the call on what's newsworthy without waiting for direction.
• Excellent writing skills, with t