About this role
About the Team
DoorDash for Business provides meals solutions to companies, but we aren’t stopping there. Our mission is to become a premier benefits partner for executives, employees and administrators across the globe, leveraging the DoorDash platform to deliver industry-leading selection, quality, and customer service to every business customer, for every business use case. We are building an entrepreneurial, customer-obsessed, and fast moving team to create the right products and services for the future of work.
The B2B Retention Marketing team is responsible for building lasting relationships with our audiences through personalized, scalable, cross-channel experiences that drive retention and engagement. We take pride in being the trusted advisor for channel strategy, and the prominent customer advocate to our cross-functional partners — navigating them through every step of their DoorDash journey and empowering them with the right, personalized resources, education, and suite of solutions to maximize their business, at scale.
About the Role
As a Manager of Retention Marketing, you will be responsible for creating communications and lifecycle programs to increase adoption and activation of our DoorDash for Business product suite by company administrators and their employees / users (think B2B2C). You will collaborate with key stakeholders of the DoorDash for Business team, including product, eng, operations, and other marketers to move key business metrics through the use of CRM channels (email, push notifications, SMS, and in-app messaging). This role is perfect for someone who thrives in a fast-paced environment, excels at navigating ambiguity, and has a strong sense of ownership.
You’re excited about this opportunity because you will…
• Develop, test and implement CRM strategies to improve key business metrics for DoorDash for Business. Experiment with new strategies and CRM tactics to increase conversion and deliver a personalized end-user experience.
• Create the strategy and framework to personalize communications based on the administrators needs and their users benefits.
• Execute end-to-end campaigns from strategy brief, to campaign build, QA, and launch.
• Manage cross-functional relationships with product marketing, operations, and product partners to lead the channel communications strategy for DoorDash for Business programs, including testing, iteration, and scaling.
• Manage the campaign strategy end to end. Includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders.
• Analyze campaign results, develop benchmarks, and create and share regular performance reports
• Align with partner teams regularly to share best practices and insights
We’re excited about you because…
• 5-7+ years of experience in marketing or growth overall; 4+ years of experience in lifecycle, email, CRM, or retention