About this role
ABOUT THE TEAM
OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build sustainable and customer-aligned monetization models, and drive awareness, adoption, and usage across OpenAI’s products and platform.
We take a data-driven approach to understand markets, develop monetization strategies, and uncover customer needs that shape product strategy and messaging. We partner closely with Sales, Partnerships, Product, Engineering, Research, Comms, and Design to deliver a cohesive end-to-end customer experience and lead go-to-market efforts for new product launches across channels.
ABOUT THE ROLE
We’re looking for a Product Marketing Manager, Advertising to help bring together advertiser insights, market understanding, and product knowledge to inform positioning, support product priorities, and execute go-to-market initiatives that drive adoption and measurable business impact.
You’ll work closely with Product, Engineering, Sales, and Partnerships to understand advertiser needs, translate complex AI capabilities into clear customer value, and bring new products and features to market. This role is ideal for someone who combines strong analytical thinking with hands-on execution, can independently drive clearly scoped workstreams, and is eager to grow their strategic ownership in a fast-moving environment.
IN THIS ROLE, YOU WILL:
- Contribute to the product and marketing strategy for a defined area of OpenAI’s advertising business in partnership with senior product marketers and cross-functional partners.
- Build an understanding of advertisers through customer research, market analysis, and competitive insights, identifying opportunities to improve positioning, adoption, and the customer experience.
- Develop and maintain positioning and messaging for assigned products or features, translating complex capabilities into clear narratives for different advertiser audiences and use cases.
- Partner with Product and Engineering to synthesize advertiser feedback and market insights that inform roadmap discussions and product decisions.
- Execute go-to-market plans for new products and features, independently owning defined workstreams from planning through launch and post-launch adoption.
- Create advertiser-facing content and sales enablement materials, including product narratives, sales decks, one-pagers, FAQs, case studies, and launch communications.
- Partner with Sales, Partnerships, Data Science, and Analytics to track success metrics, assess launch and adoption performance, and recommend improvements.
- Identify advertiser concerns and launch risks related to performance, safety, policy, and trust, escalating them appropriately and incorporating guidance into customer communications.
- Coordinate cross-functional par