About this role
About the Team
Join DoorDash's MarTech Operations team as we build the quality backbone for Retention Marketing!
About the Role
As a Senior Associate in Martech Operations focused on Creative Automation, you are an expert in the Retention Marketing end-to-end process and the marketing platforms teammates use to deliver high-quality campaigns. You understand how marketers use our internal tools for creative creation and audience building, and understand how data feeds and dynamic content unlock relevant, timely messaging across channels. You identify friction and drive adoption of new platform capabilities. You are the day-to-day point of contact between marketing teams and the platforms they run on.
You’re excited about this opportunity because you will…
You own execution for tooling scope: coordinating platform rollouts, building adoption tracking, documenting how tools work, and surfacing friction to the right owners. You move fast, bring structure to ambiguous situations, and ensure internal teams never feel like they're operating without support.
• Platform Rollout & Internal Launch Support. Coordinate the operational steps required to roll out new platform features or tool updates related to personalization and creative automation to internal marketing teams. Build readiness checklists, write internal launch briefs, and ensure training and documentation are in place before teams are asked to adopt something new.
• Adoption, Measurement & Insights. Track usage metrics for the MarTech tools and capabilities your team supports. Build dashboards that surface adoption rates, error rates, and efficiency signals. Identify where adoption is lagging and bring a point of view on why.
• Process Design & Workflow Optimization. Document existing workflows and identify friction in how internal marketing teams request, execute, and track campaigns. Support improvements to intake processes, SOPs, and escalation paths that reduce manual effort and improve turnaround times. Contribute to the operational documentation and process standards that enable consistent, scalable execution across the team.
• Internal Stakeholder Coordination. Act as a coordination point between internal marketing teams and MarTech platform owners. Facilitate intake for tool requests and issues, triage incoming questions, and maintain the communication loops that keep both sides aligned.
• Experimentation & Impact Measurement. Facilitate experiments that measure the business impact of new tools, workflows, and operational improvements. Partner with stakeholders to collect results, document learnings, and recommend future enhancements.
• Operational Readiness Assessment. Evaluate whether new platform capabilities are ready for internal teams to use – flagging missing documentation, gaps in QA coverage, or workflow steps that haven't been defined. Advise platform and engineering teams on what needs to be resolved before broader rollout.
• Feedback Loop &